Digitas India hires Rishi Sen as SVP and Business Head – West

Digitas India has appointed Rishi Sen as Senior Vice-President and Business Head – West. 

In his new role, Sen will be responsible for overseeing the agency's business operations in the western region of India. 

He will also lead the agency's growth strategy, drive new business acquisitions, and ensure the delivery of high-quality services to clients.

Prior to joining Digitas India, Sen was Managing Partner at Jack in the Box Worldwide, where he ran business and overall agency operations from Mumbai working with client partners across continents. 

Some of the brands he has worked with include ITC, HUL, MARS Petcare, Amazon, Nykaa, Tata Motors, Bluestar, Lakme Fashion Week, etc.

Sonia Khurana, COO, Digitas India, said, "We are delighted to have Rishi join us. Of course, he comes with extensive experience and expertise but more than that, it's his hunger to do great work for clients, and his ability to push boundaries which makes him a great addition to our team. I'm looking forward to what we can build and deliver together."

Sen said, "At Digitas, the range of projects in Customer Experience and Marketing Transformation that brings together disparate disciplines of Communication, Design, Data, Technology and Media is the biggest opportunity for me. Having both depth and breadth is necessary now, which excites me."

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