Deltatech Gaming (DGL), the online gaming company, has announced the appointment of Joydeep Mukherjee as its Chief Marketing Officer.
Mukherjee has been onboarded to accelerate growth and further strengthen the brand narrative for Adda52 Poker and Adda Games.
A marketing professional and consumer behaviour enthusiast, he comes with experience across telecom, ed-tech, consulting, and technology.
In his new role, Mukherjee will be responsible for leading DGL’s marketing strategy and operations, along with building a brand narrative that resonates with the customers and makes online gaming a joyful experience.
An alumnus of XLRI Jamshedpur, Mukherjee spent 9.5 years at Airtel in various marketing roles, with the last one being Head of Marketing for Airtel DTH business. Most recently, he was the Chief Marketing Officer for myclassroom learning services, an ed-tech startup, where he was responsible for building and leading the marketing and sales organisation.
Shivanandan Pare, Executive Director and CEO, Deltatech Gaming, said, “We are extremely bullish about the future of online poker in India, especially after the regulatory clarity emerging from the government. We now look forward to an era where online poker goes mainstream and becomes part of Indian pop culture. We look forward to Joydeep with his body of experience across the telecom, online education, and consulting enabling this in a holistic manner.”
Mukherjee added, "I am elated to join the Deltatech Gaming team. The real money gaming industry is seeing widespread participation from across the country as more and more customers explore alternate forms of entertainment, which deeply engage and thrill customers. With Adda52 poker and the entire suite of games in Addagames, I believe Deltatech is well-positioned to serve customers across the spectrum. I look forward to working together and creating a delightful playing experience for our customers."