ZoloStays, the co-living company, has announced the appointment of Siddharth Kumar as its new Chief Marketing Officer (CMO).
The appointment is in line with the company's strategy to strengthen its leadership team and accelerate growth in the co-living market.
Kumar has over 11 years of experience in handling brands and businesses through various life stages. As CMO, he will be responsible for driving the company's marketing initiatives, building brand awareness, and supporting the company's growth objectives.
He holds an MBA from FMS and has served in various marketing roles at Ferrero, Godfrey Phillips and Bajaj Auto. He will be based at Zolostay’s headquarters in Bengaluru, Karnataka.
"We are thrilled to welcome Siddharth to our team," said Nikhil Sikri, Co-founder and CEO of Zolostays. "As we continue to expand our co-living offerings, we recognise the importance of having a strong marketing leader to help us reach new audiences and build our brand. With Siddharth’s extensive experience in consumer-facing categories, we are confident he will be an excellent addition to our team."
Kumar said, "Co-living is an exciting and rapidly growing segment which is redefining the way we live and I look forward to helping Zolostays continue to lead the way."
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