Cadbury 5Star urges consumers to let go of the FOMO and 'Do Nothing' this summer

Cadbury 5Star is urging consumers to let go of the FOMO and ‘Do Nothing’ this summer in its latest campaign. 

Recognising the demands and pressures that young people go through every day to do more, achieve more and experience more, Cadbury 5Star believes in a counter-culture which empowers them to take a step back, let go of the FOMO and take some time to simply ‘do nothing’.  

Reiterating the brand proposition with this campaign, it invites individuals to ‘Do Nothing’ by creating space for a little bit of downtime while indulging in the taste of a Cadbury 5Star by reimagining the chocolate bar as items signifying relaxation. 

The chocolate and caramel bar is depicted as a hammock, sofa, and a literal escape key on the keyboard.

 

 

 

 

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A post shared by Cadbury 5Star (@cadbury5star_india)

 

 

 

 

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A post shared by Cadbury 5Star (@cadbury5star_india)

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