Byju's Adityan Kayalakal joins upcoming consumer tech startup as SVP, Brand Marketing

Adityan Kayalakal, former Senior Director - Brand and Creative Strategy at Byju's, has now taken on the role of Senior Vice President - Brand Marketing at a consumer technology startup, which is yet to be launched.

He announced the development on LinkedIn and wrote, "The next inning has begun and while I'd love to share all the details with you, the company itself will remain in stealth for some more time. What will I be doing? I head Brand Marketing (at this yet-to-be-launched startup) and as a consequence, I'm responsible for crafting the tone, the look and the feel of the brand and product across every key touch point."

"What does the company do? The company is an early-stage consumer technology startup with a team comprising professionals who have spent years building for India and the world. They truly understand the pain points of users in Bharat and are committed to the challenge of creating a truly revolutionary product for mass use. The company is backed by blue-chip VCs globally and in India, as well as multiple reputed angels worldwide," he added.

Before joining Byju's, Kayalakal was with the National Basketball Association (NBA) as Director - Global Content and Media.

In a career spanning over 17 years, he has also worked with Bates CHI and Partners, Rediffusion Group, BBH India, Digitas India and Publicis Groupe in various capacities.

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