Budweiser launches the 'Get Your Beats On' campaign for Budweiser Beats

Anheuser Busch InBev India (AB InBev) is aiming to refresh the energy drink market with Budweiser Beats.

As per the brand, the drink not only provides a rejuvenating energy boost but also helps unleash creativity and innovation.

The brand’s latest digital film captures the boundless energy and enthusiasm of artists, creators, and innovators, showcasing how Budweiser Beats energy drink helps them stay focused and concentrated throughout their creative journey.

The campaign film follows a group of creative individuals, from a visual artist and a visionary photographer to a fashion designer, coder and a band of musicians – united by their shared love for art and drive to innovate, create new.

As they collaborate to craft a new beat, Budweiser Beats energy drink takes centre stage as the go-to source for sustaining their energy and sharpening their creative focus.

The video features the international hit – ‘Feel It Still’ by Portugal. The Man.

A post shared by Budweiser Beats (@budweiserbeats)

Vineet Sharma, Vice-President Marketing – South Asia, AB InBev, added, “We’re thrilled to unveil our proposition for Budweiser Beats energy drink, which moves beyond the traditional adventure-focused narrative adopted by the category and instead emphasises on the cognitive energy that’s essential for visionary minds. Our brand film beautifully captures the energy and passion of artistic individuals who turn to Budweiser Beats energy drink to fuel their creativity and push through boundaries.”

“We recognise that creative minds need laser-sharp focus to unleash their potential and bring their visions to life in challenging environments and within demanding timelines. That’s why we’re thrilled to join them on this journey by offering the necessary energy boost to help them power through the exacting creative process.  With Budweiser Beats energy drink, we’re here to fuel creativity and bring unique ideas to the world – represented by musicians, dancers, visual artists, or simply passionate creators. We believe Budweiser Beats will be the perfect companion for anyone looking for a superior tasting energy drink made with natural caffeine and B-Vitamins that helps to unlock ones’ full creative potential,” Sharma added.

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