Bodycare International has announced the collaboration with Singham actress Kajal Aggarwal as the brand ambassador for its kidswear.
Trusted by millions of moms across the length and breadth of the country for more than 30 years, this partnership with Kajal Aggarwal will foster stronger brand positioning in the market and take the brand’s image to new heights, said the company.
Mithun Gupta, Director, Bodycare International, said, “We are delighted to welcome Kajal Aggarwal to the Bodycare family. Over the years Bodycare International Ltd. has embraced comfort and perfect fit in all its products, and we are confident that her association with our brand will help us reach out to a wider audience. With her charming personality and impressive fan following, Kajal will help us create a stronger connection with our customers and drive brand awareness effectively. We are aiming to achieve a target of 5000 crores by 2030, and to realize this vision, we are going forward strategically by aggressively investing in expanding the infrastructure and growing existing production capacity.”
Aggarwal said, “I am happy to be a part of this association. I personally resonate with brands like Bodycare that share my areas of interest. As a new mom, I understand the importance of ensuring that our little ones feel comfortable, confident, and stylish. What impressed me the most about Bodycare International Ltd is their unwavering commitment to excellence, quality, and trust - values that resonate deeply with me as a mother. The emotional connection that the brand shares with millions of moms across the country is truly remarkable, and I am sure this association will yield great results. I am looking forward to being a part of their current campaign I am looking forward to asking moms ‘Comfort Ke Liye Bodycare Kiya Kya?’ as well as being a part of Bodycare Kids future campaigns.”