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Bajaj Electricals launches new consumer appliance brand – 'Nex'

The premium consumer appliances brand aims to offers high-performance products targeted at upscale urban consumers

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Bajaj Electricals launches new consumer appliance brand – 'Nex'

Bajaj Electricals has announced the launched a new appliance brand named Nex.

Nex intends to engage with upscale urban consumers who expect more from their appliances in terms of experience, technology, and design.

Anuj Poddar, MD and CEO of Bajaj Electricals, said, "The launch of Nex is a key milestone in the evolution of Bajaj Electricals into a ‘house of brands’, and a consumer-centric business model. The Nex brand and products will plug a key need gap in the marketplace and complement our existing portfolio. We now offer four brands to our partners and consumers, each delivering on a distinct promise. Through these, we serve a wide range of consumer segments, meeting their diverse preferences and needs. This is another enabler to drive long-term growth for the Company on the back of delivering strong value proposition for consumers.”

Ravindra Singh Negi, COO of Consumer Products, Bajaj Electricals, said, "Nex puts human experience at the forefront by combining intelligence with human intuition. The brand promise rests on the three pillars of Air Experience, Differentiated Technology, and a Fluidic Design Language. After considerable investments in R&D over the last couple of years, we have launched a unique offering that addresses the core needs of Indian consumers."

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