Art-E Media Tech has won the creative and digital mandate for Hathi Mustard Oil.
After a multi-agency pitch, the mandate has been awarded to Art-E and will be managed by the agency’s Delhi branch.
The agency would be responsible for enhancing Hathi Mustard Oil’s digital presence by formulating and executing social media strategies, cross-medium communication strategies, and influencer marketing strategies.
Amit Dhawan, Partner and CEO at Art-E, said, "We are excited to start this new partnership with one of the industry's stalwarts. I am sure this partnership between Hathi Mustard Oil and Art-E would bring out the best of them both. With the legacy and goodwill of Hathi and the energetic and bright team at Art-E, we look to creating a stronger and more impactful creative brand voice."
Raghav Bhagat, President, Hathi Mustard Oil, said, "Hathi Mustard Oil has been one of the pioneers of the oil industry and this new partnership with Art-E will give us the needed support to take our brand to the new generation. We hope to create some outstanding campaigns together that will help reshape the brand image of Hathi Mustard Oil and take it to greater heights in the coming future."