AcneStar, an anti-inflammatory and antibacterial Gel & face wash from the house of Mankind Pharma, has onboarded actor Raashii Khanna as the brand's new face for driving better engagement with the audience.
Through the collaboration, the brand strives to penetrate deeper into the market by reaching out to the large audience base of Raashii’s fandom across the country.
To ensure better reception amongst the audience, the brand will be rolling out a TVC as an extension of the 'Search Nahi Research Ki Suno' campaign, encouraging the masses to choose a product wisely that is backed by proper science and research.
Khanna said, “Acne and skin concerns are universally susceptible problems and as youngsters, we are always looking at easier and safer ways to obtain clear acne-free skin. AcneStar employs scientific brilliance to present a product that offers dependable solutions to skincare, I am glad to be associated with a brand that is also vested in the public’s interest and better quality of living.”
Joy Chatterjee, Associate Vice-President, Sales and Marketing, Mankind Pharma, said, “We are very excited to onboard Raashii Khanna as the face of AcneStar. In order to expand our visibility and strengthen our foothold in the market, we were in search of a figure who was well-recognized by the audience. And considering that the actress is quite popular and simultaneously resonates with the brand's proposition, we collaborated with her to drive visibility amongst the target audience. It will further help us augment the brand's recall value amongst the masses. Furthermore, the audience having faith in the actress will aid in driving the authenticity of the brand at the same time.”