Abu Dhabi ropes in Ranveer Singh as destination brand ambassador for Indian market

The actor will first appear in the 'One Summer Isn't Enough' campaign, as part of his two-year partnership aimed at inspiring visitors to discover the wide array of summer experiences available in the emirate

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Abu Dhabi ropes in Ranveer Singh as destination brand ambassador for Indian market

Experience Abu Dhabi has announced actor Ranveer Singh as its official ambassador, to inspire Indian visitors to discover the experiences that can be enjoyed on a trip to Abu Dhabi.

During the two-year partnership, Singh will share his holiday highlights, inviting Indian travelers to find their pace in Abu Dhabi and enjoy everything that the destination has to offer, from events including IIFA, the Abu Dhabi Grand Prix and the Abu Dhabi NBA Games, to adventures and cultural experiences.

Singh commences his role by starring in Abu Dhabi’s new summer campaign film, ‘One Summer Isn’t Enough’. In the film, audiences will witness him explore some of Abu Dhabi’s hotspots, from soaking up the sun in the chilled pools of Saadiyat Beach Club to taking in the wonder at Louvre Abu Dhabi and racing around Yas Marina Circuit, before enjoying retail therapy at one of the city’s malls. 

With so many things to do, summer is an ideal time to visit the UAE capital. Just like Singh, Indian travelers can be inspired by Abu Dhabi’s rich culture and heritage scene across 23 locations, including Qasr Al Hosn and the presidential palace of Qasr Al Watan.

Alternatively, those looking for adventure can reach new heights at one of Abu Dhabi’s many theme parks - including Yas Waterworld, Warner Bros World Abu Dhabi and Ferrari World Abu Dhabi. 

Singh commented, “I am delighted to be the destination ambassador for Abu Dhabi. This is the most fun I've had behind the camera! I've been visiting the Emirate for years, and it feels like a second home to me. Now, I have the opportunity to share what makes it so special with the world. Every time I visit, there is something new to discover, and I always leave with countless memories and a strong desire to return. With so much to see and do, and just a short three-hour flight from Mumbai, Abu Dhabi is a must-visit holiday destination for everyone to experience."

Nouf AlBoushelaibi, Executive Director, Strategic Marketing and Communication Sector, Department of Culture and Tourism - Abu Dhabi, commented, "We are excited to announce Superstar Ranveer Singh as our Abu Dhabi brand ambassador for the Indian market. With his energy and passion for travel, Ranveer embodies the spirit of Abu Dhabi - a destination that offers a diverse range of experiences for everyone to enjoy at their own pace. Through this partnership, we aim to share Ranveer's love for Abu Dhabi with India and the world, and showcase the destination's unique and captivating offerings, from its unrivalled family fun to its intangible heritage and culture, stunning nature and adventure, and everything in between. We look forward to an exciting two-year journey with Ranveer, as we continue to create unforgettable experiences for our visitors."

Ranveer Singh UAE Indian market ad campaign Abu Dhabi DESTINATION BRAND AMBASSADOR