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Picking up the only Grand Prix awarded on Day-2 of the Goafest 2023, Leo Burnett India won Digital Specialist Agency of the Year title.
The agency also bagged 3 Gold, 5 Silver, 4 Bronze and 2 Merit awards earning 86 points to top the chart.
Mindshare was a distant second with 32 points followed by FCB Group India with 26 points.
Agency-wise tally:
Organization | Grand Prix | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
Leo Burnett India | 1 | 3 | 5 | 4 | 2 | 15 | 86 |
Mindshare | - | - | 1 | 6 | 1 | 8 | 32 |
FCB Group India | - | - | 3 | 2 | - | 5 | 26 |
Enormous | - | 1 | 1 | 2 | 1 | 5 | 24 |
White Rivers Media | - | 1 | 2 | - | - | 3 | 20 |
Grey Group | - | - | - | 4 | - | 4 | 16 |
Creative Land Asia | - | - | 1 | 2 | - | 3 | 14 |
LS Digital | - | - | - | 3 | - | 3 | 12 |
Schbang | - | - | - | 3 | - | 3 | 12 |
Step1 Advertising Pvt. Ltd. | - | - | 1 | 1 | - | 2 | 10 |
Wirality Media Private Limited | - | - | 1 | 1 | - | 2 | 10 |
Blink Digital | - | - | - | 2 | - | 2 | 8 |
Wunderman Thompson India | - | 1 | - | - | - | 1 | 8 |
^atom network | - | - | - | 1 | - | 1 | 4 |
BBH Communications India Private Limited | - | - | - | 1 | - | 1 | 4 |
Law & Kenneth Saatchi & Saatchi Pvt Ltd | - | - | - | 1 | - | 1 | 4 |
Sociowash Media Pvt. Ltd. | - | - | - | 1 | - | 1 | 4 |
Superfly films Pvt. Ltd. | - | - | - | 1 | - | 1 | 4 |
Tagglabs Experiential Pvt Ltd | - | - | - | 1 | - | 1 | 4 |
Flibbr Consulting | - | - | - | 1 | - | 1 | 4 |
Cheil Worldwide | - | - | - | - | 1 | 1 | 2 |
Mullenlowe Lintas Group | - | - | - | - | 1 | 1 | 2 |
Grand Total | 1 | 6 | 15 | 37 | 6 | 65 | 310 |
List of winners:
Sub Category | Title | Brand | Winner | Metal |
09Aa: Digital- Brand Website | TVS Motoverse | TVS Motor Company | Tagglabs Experiential Pvt Ltd | Bronze |
09Ab: Digital- Brand Microsite | Chatpat | SOS Children's Villages India | FCB Group India | Bronze |
09Ac: Digital- Brand Metaverse | First ever reusable & sustainable platform | Volvo Cars India | Mindshare | Bronze |
09Ac: Digital- Brand Metaverse | Blenders Pride Glassware Fashion Tour Park | Blenders Pride Glassware Fashion Tour | Blink Digital | Bronze |
09Ba: Digital- Social Media (Co-Creation/Crowd sourcing/Community Building) | How Old Were You? | Dove | Mindshare | Silver |
09Ba: Digital- Social Media (Co-Creation/Crowd sourcing/Community Building) | Jeep Reel Rally | Jeep | Leo Burnett India | Merit |
09Bc: Digital- Social Media (Livestreams and Other Real Time Engagements) | Oreo #BringBack2011 | Oreo India | Leo Burnett India | Gold |
09Bc: Digital- Social Media (Livestreams and Other Real Time Engagements) | Tug of War Reel | Fevicol | Schbang | Bronze |
09Bc: Digital- Social Media (Livestreams and Other Real Time Engagements) | No Lights. Camera. Action | Samsung | Cheil Worldwide | Merit |
09Bd: Digital- Integrated Social Media Campaign | Chatpat | SOS Children’s Villages India | FCB Group India | Silver |
09Bd: Digital- Integrated Social Media Campaign | #KhelTumharaAkhadaHumara | Fantasy Akhada | Wirality Media Private Limited | Silver |
09Bd: Digital- Integrated Social Media Campaign | Doritos Sizzlin' Hot | Doritos | Leo Burnett India | Bronze |
09Bd: Digital- Integrated Social Media Campaign | #BeMyValenteer | Genesis Foundation | Step1 Advertising Pvt. Ltd. | Bronze |
09Ca: Digital- Games (Online) | The Net Practice of Stock Trading | Upstox | Mindshare | Bronze |
09Da: Digital- Technology (Utility /Tool) | Thumbstopping Beauty Biases | Dove | Mindshare | Bronze |
09Db: Digital- Technology (Installations) | Legend | Mountain Dew | Flibbr Consulting | Bronze |
09Db: Digital- Technology (Installations) | Dance For Good | Mahindra Racing | BBH Communications India Private Limited | Bronze |
09Dc: Digital- Technology (Others) | Airtel 175 Replayed | Airtel | Leo Burnett India | Gold |
09Dc: Digital- Technology (Others) | The Net Practice of Stock Trading | Upstox | Mindshare | Bronze |
09E: Digital- Search Innovative approach to Search using paid search, Search Engine Optimization, etc. | The D Series Project | Reliance General Insurance | ^atom network | Bronze |
09E: Digital- Search Innovative approach to Search using paid search, Search Engine Optimization, etc. | Century Ply - In The Search for Plywood Perfection | Century Ply | Sociowash Media Pvt. Ltd. | Bronze |
09H: Digital- Best in Creator/Influencer Partnerships | Chatpat | SOS Children’s Villages India | FCB Group India | Silver |
09H: Digital- Best in Creator/Influencer Partnerships | Petfluencers | Turtle Wax India | Step1 Advertising Pvt. Ltd. | Silver |
09H: Digital- Best in Creator/Influencer Partnerships | Netflix Playback 2022 | Netflix | Creative Land Asia | Bronze |
09H: Digital- Best in Creator/Influencer Partnerships | How Old Were You? | Dove | Mindshare | Bronze |
09H: Digital- Best in Creator/Influencer Partnerships | #KhaliKaKhaaliCart | Swiggy Instamart | Schbang | Bronze |
09H: Digital- Best in Creator/Influencer Partnerships | The Great Celebrity Hack | Burger King | Leo Burnett India | Bronze |
09H: Digital- Best in Creator/Influencer Partnerships | Cheat The Heat | Doritos | Leo Burnett India | Merit |
09I: Digital- Best in Moment Marketing | Safe Swipe | Josh | Leo Burnett India | Silver |
09I: Digital- Best in Moment Marketing | Oreo #ThalaThalapathy | Oreo India | Leo Burnett India | Silver |
09I: Digital- Best in Moment Marketing | THE NO PANTS PARADE | Lee India | Leo Burnett India | Silver |
09I: Digital- Best in Moment Marketing | Oreo Red Velvet X Stranger Things | Oreo India | Leo Burnett India | Bronze |
09I: Digital- Best in Moment Marketing | Netflix Playback 2022 | Netflix | Creative Land Asia | Bronze |
09I: Digital- Best in Moment Marketing | Harsh Goenka Case Study | Fevicol | Schbang | Bronze |
09I: Digital- Best in Moment Marketing | Thumbstopping Beauty Biases | Dove | Mindshare | Merit |
09I: Digital- Best in Moment Marketing | Bolne Se Sab Hoga #Searchforchange | Google India | Mullenlowe Lintas Group | Merit |
09J: Digital- Best in Platform Innovation | Thumbstopping Beauty Biases | Dove | Mindshare | Bronze |
09J: Digital- Best in Platform Innovation | Interactive Pre Roll Game | Amazon India | Blink Digital | Bronze |
09Kb: Digital- Online only video (single, 15s to 30s) | Robbery TVC | Asahi India Glass Limited | Enormous | Silver |
09kc: Digital- Online only video (single, 30s to 60s) | Robbery TVC | Asahi India Glass Limited | Enormous | Gold |
09kc: Digital- Online only video (single, 30s to 60s) | Promo Shark Tank India Season 2 - Coming soon | Sony LIV | White Rivers Media | Silver |
09kc: Digital- Online only video (single, 30s to 60s) | Official Promo Shark Tank India Season 2 | Sony LIV | White Rivers Media | Silver |
09kc: Digital- Online only video (single, 30s to 60s) | Data bahot badh gaya beta- Gym | DigiBoxx | Enormous | Bronze |
09kc: Digital- Online only video (single, 30s to 60s) | Data bahot badh gaya beta- Mom & son | DigiBoxx | Enormous | Merit |
09Kd: Digital- Online only video (single, above 60s) | The Missing Chapter - For Moms | P&G Whisper | Leo Burnett India | Silver |
09Kd: Digital- Online only video (single, above 60s) | Cherrapunji ki Diwali | Netflix | Creative Land Asia | Silver |
09Kd: Digital- Online only video (single, above 60s) | Oreo #BringBack2011 | Oreo India | Leo Burnett India | Silver |
09Kd: Digital- Online only video (single, above 60s) | The Interview | Tanishq | Superfly films Pvt. Ltd. | Bronze |
09Kd: Digital- Online only video (single, above 60s) | 23in23 | Axis Bank | Grey Group | Bronze |
09Kd: Digital- Online only video (single, above 60s) | SilenceCancerNotTheFight | Netmeds | Grey Group | Bronze |
09Kd: Digital- Online only video (single, above 60s) | Finance Without Bias | Axis Bank | Grey Group | Bronze |
09Ke: Digital- Online only video (Campaign) | Shark Tank India Season 2 | Sony LIV | White Rivers Media | Gold |
09Ke: Digital- Online only video (Campaign) | Robeery and summer TVC | Asahi India Glass Limited | Enormous | Bronze |
09Ke: Digital- Online only video (Campaign) | Indian Stretchable Time - Campaign | Zepto | Law & Kenneth Saatchi & Saatchi Pvt Ltd | Bronze |
09Ke: Digital- Online only video (Campaign) | #KhelTumharaAkhadaHumara | Fantasy Akhada | Wirality Media Private Limited | Bronze |
09Ke: Digital- Online only video (Campaign) | Chatpat | SOS Children’s Villages India | FCB Group India | Bronze |
09Ke: Digital- Online only video (Campaign) | The Missing Dulha Campaign | HDFC Life | LS Digital | Bronze |
09L: Digital- Creative Use of Data | Airtel 175 Replayed | Airtel | Leo Burnett India | Gold |
09N: Digital- Digital Craft - Data/ Analytics | Airtel 175 Replayed | Airtel | Leo Burnett India | Bronze |
09P: Digital- Digital Craft - Creative use of Video | Airtel 175 Replayed | Airtel | Leo Burnett India | Grand Prix |
09P: Digital- Digital Craft - Creative use of Video | Chatpat | SOS Children’s Villages India | FCB Group India | Silver |
09P: Digital- Digital Craft - Creative use of Video | Finance Without Bias | Axis Bank | Grey Group | Bronze |
09P: Digital- Digital Craft - Creative use of Video | The Missing Dulha Campaign | HDFC Life | LS Digital | Bronze |
09P: Digital- Digital Craft - Creative use of Video | TAKE OFF - EOS R7 – Song of Birds | Canon India Private Limited | LS Digital | Bronze |
09Q: Digital- Digital Craft - Creative use of Animation | The Moving Canvas | Exide | Wunderman Thompson India | Gold |