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Abby 2023: Leo Burnett India is Creative Agency of the Year for the second year in a row

The agency also wins Agency of the Year titles in “Branded Content & Entertainment” and “Brand Activation & Promotions” categories. Good Morning Films is the Video Craft Specialist of the Year

In its second year at the Abbys, Leo Burnett India picked up its second Creative Agency of the Year title on Friday at Goafest 2023.

The agency ruled the chart with 122 points from 5 Gold, 9 Silver, 4 Gold and 6 Merit awards.

Law & Kenneth Saatchi & Saatchi was at No. 2 with 78 points from 4 Gold, 4 Silver, 5 Bronze and 1 Merit award.

FCB Group India was the third most awarded creative agency winning 2 Gold, 6 Silver, 5 Bronze and 1 Merit award. The agency earned 74 points.

Creative Agency of The Year — agency-wise tally:

Organization

Gold

Silver

Bronze

Merit

Total Metals

Total Points

Leo Burnett India

5

9

4

6

24

122

Law & Kenneth Saatchi & Saatchi Pvt Ltd

4

4

5

1

14

78

FCB Group India

2

6

5

1

14

74

COG Culture

-

2

7

3

12

46

Mindshare

-

2

4

3

9

34

Wunderman Thompson India

1

-

4

4

9

32

Mullenlowe Lintas Group

-

2

3

1

6

26

Grey Group

1

2

-

2

5

24

Setu Advertising Private Limited

-

2

3

-

5

24

Enormous

1

-

1

1

3

14

Creative Land Asia

-

2

-

-

2

12

White Rivers Media

-

2

-

-

2

12

Cheil Worldwide

-

-

2

1

3

10

Tribes Communications

-

-

2

1

3

10

Bennett Coleman & Co Ltd

-

-

1

2

3

8

Flibbr Consulting

-

1

-

1

2

8

ABP Pvt. Ltd.

-

1

-

-

1

6

Crayons Network

-

-

1

1

2

6

Hungry Films

-

1

-

-

1

6

Scarecrow M&C Saatchi

-

-

-

3

3

6

Sideways Consulting

-

-

1

1

2

6

Superfly films Pvt. Ltd.

-

1

-

-

1

6

^atom network

-

-

1

-

1

4

Alok Nanda & co. pvt. ltd.

-

-

1

-

1

4

BBH Communications India Private Limited

-

-

1

-

1

4

Eggfirst Advertising & Design Pvt Ltd.

-

-

1

-

1

4

Fincare Small Finance Bank

-

-

1

-

1

4

Havas Life Sorento

-

-

1

-

1

4

Laqshya Media Group

-

-

1

-

1

4

Manja Brand Works LLP

-

-

1

-

1

4

Sangbad Pratidin

-

-

1

-

1

4

The Script Room

-

-

1

-

1

4

Anheuser-busch inbev India Pvt Ltd

-

-

-

1

1

2

Bare Bones Collective

-

-

-

1

1

2

Campen Factory

-

-

-

1

1

2

DTDC Express Ltd

-

-

-

1

1

2

Hyphen Communications

-

-

-

1

1

2

Music Broadcast Limited

-

-

-

1

1

2

Schbang

-

-

-

1

1

2

Social Panga - Higa Digital Pvt. Ltd.

-

-

-

1

1

2

Sociowash Media Pvt. Ltd.

-

-

-

1

1

2

Step1 Advertising Pvt. Ltd.

-

-

-

1

1

2

Tree Design Pvt. Ltd.

-

-

-

1

1

2

Pivotroots Digital Pvt. Ltd.

-

-

-

1

1

2

Grand Total

14

37

53

44

148

634

On the final day of Abby 2023, Leo Burnett India won two other Agency of the Year titles in “Branded Content & Entertainment” and “Brand Activation & Promotions” categories.

Leo Burnett India was also the only Grand Prix winner on the final day. With this, the agency picked up both the Grand Prix awarded this year.

Brand Activation & Promotions Specialist Agency of The Year – agency-wise tally:

Organization

Grand Prix

Gold

Silver

Bronze

Merit

Total Metals

Total Points

Leo Burnett India

1

2

2

6

-

11

64

VMLY&R

-

-

4

-

-

4

24

Mullenlowe Lintas Group

-

-

2

-

-

2

12

COG Culture

-

-

1

1

-

2

10

Cheil Worldwide

-

-

-

2

-

2

8

FCB Group India

-

-

1

-

1

2

8

Wunderman Thompson India

-

-

-

2

-

2

8

Enormous

-

-

1

-

-

1

6

Havas Life Sorento

-

-

1

-

-

1

6

BBH Communications India Private Limited

-

-

-

1

-

1

4

Communique Marketing Solutions Pvt Ltd

-

-

-

1

-

1

4

Creative Land Asia

-

-

-

1

-

1

4

Laqshya Media Group

-

-

-

1

-

1

4

Tribes Communications

-

-

-

-

1

1

2

Flibbr Consulting

-

-

-

-

1

1

2

Digitas India

-

-

-

-

1

1

2

Grand Total

1

2

12

15

4

34

168

Branded Content & Entertainment Specialist Agency of The Year — agency-wise tally:

Organization

Gold

Silver

Bronze

Merit

Total Metals

Total Points

Leo Burnett India

2

3

2

-

7

42

Enormous

-

2

1

-

3

16

Tribes Communications

-

-

3

1

4

14

Setu Advertising Private Limited

-

2

-

-

2

12

Social Panga - Higa Digital Pvt. Ltd.

-

1

1

-

2

10

Airads Limited

1

-

-

-

1

8

Creative Land Asia

1

-

-

-

1

8

Sangbad Pratidin

-

-

2

-

2

8

BBH Communications India Private Limited

-

-

1

1

2

6

Bennett Coleman & Co Ltd

-

1

-

-

1

6

Madison World

-

1

-

-

1

6

Mindshare

-

1

-

-

1

6

SoCheers

-

-

1

1

2

6

Croma - A Tata Enterprise

-

-

1

-

1

4

Havas Media

-

-

1

-

1

4

Mullenlowe Lintas Group

-

-

1

-

1

4

Schbang

-

-

1

-

1

4

White Rivers Media

-

-

1

-

1

4

Cheil Worldwide

-

-

-

1

1

2

Grand Total

4

11

16

4

35

170

Good Morning Films is the Video Craft Specialist of the Year at Abby 2023.

Video Craft Specialist of The Year — agency-wise tally:

Organization

Gold

Silver

Bronze

Merit

Total Metals

Total Points

Good Morning Films

5

6

5

4

20

104

Chrome Pictures Media LLP

1

3

-

-

4

26

Scarecrow M&C Saatchi

1

2

1

-

4

24

Wunderman Thompson India

-

-

6

-

6

24

Enormous

-

1

1

-

2

10

FCB Group India

-

1

-

2

3

10

Future East LLP

-

1

-

2

3

10

Thinkpot

-

1

1

-

2

10

Grey Group

1

-

-

-

1

8

Belief Films

-

1

-

-

1

6

Perfect Ten Films

-

1

-

-

1

6

Bang Bang

-

-

1

-

1

4

Hungry Films

-

-

-

2

2

4

Little Lamb Films

-

-

1

-

1

4

Sideways Consulting

-

-

1

-

1

4

Breathless Films pvt. ltd.

-

-

-

1

1

2

Disney Broadcasting (India) Private Limited

-

-

-

1

1

2

Footloose Films

-

-

-

1

1

2

Prodigious

-

-

-

1

1

2

Superfly films Pvt. Ltd.

-

-

-

1

1

2

Viacom 18 Media Private Limited

-

-

-

1

1

2

Grand Total

8

17

17

16

58

266

Click here to view the list of award winners.

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