Abby 2023: FCB Group India picks up Direct Agency of the Year title

Organization

Gold

Silver

Bronze

Merit

Total Metals

Total Points

FCB Group India

2

4

1

3

10

50

Leo Burnett India

-

3

3

1

7

32

^atom network

-

2

1

1

4

18

Mindshare

1

-

-

-

1

8

Setu Advertising Private Limited

-

1

-

1

2

8

Cheil Worldwide

-

-

1

1

2

6

Havas Life Sorento

-

1

-

-

1

6

Astral Foundation

-

1

-

-

1

6

Havas Worldwide India Pvt Ltd

-

-

1

-

1

4

Madison World

-

-

1

-

1

4

Mullenlowe Lintas Group

-

-

1

-

1

4

Schbang

-

-

1

-

1

4

VMLY&R

-

-

1

-

1

4

Wunderman Thompson India

-

-

1

-

1

4

Digitas India

-

-

1

-

1

4

Bennett Coleman & Co Ltd

-

-

-

1

1

2

Centrick Marketing Solutions LLP

-

-

-

1

1

2

Cutawayy Films Pvt Ltd

-

-

-

1

1

2

Grand Total

3

12

13

10

38

168

Sub Category

Title

Brand

Winner

Metal

12a: Direct- Direct Response - PRESS

The Wagh Bakri Laundry Insert

Wagh Bakri Tea Group

Setu Advertising Private Limited

Merit

12a: Direct- Direct Response - PRESS

CakeULator

HDFC Life

Leo Burnett India

Merit

12b: Direct- Direct Response - AV (TV Film/ YouTube Film/ Infomercial)

QR to Qatar

adidas

Leo Burnett India

Silver

12b: Direct- Direct Response - AV (TV Film/ YouTube Film/ Infomercial)

Tr. for Teacher

Navneet Education Limited

FCB Group India

Silver

12b: Direct- Direct Response - AV (TV Film/ YouTube Film/ Infomercial)

Aap Jahan Test Wahan

Healthians

Leo Burnett India

Bronze

12b: Direct- Direct Response - AV (TV Film/ YouTube Film/ Infomercial)

Oreo #BringBack2011

Oreo India

Leo Burnett India

Bronze

12c: Direct- Direct Response - Dimensional Mail (3DPieces)

Unbox Me

Unaids

FCB Group India

Silver

12c: Direct- Direct Response - Dimensional Mail (3DPieces)

The EmerJersey

Reliance General Insurance

^atom network

Silver

12c: Direct- Direct Response - Dimensional Mail (3DPieces)

Maharashtra Times Akshar Ganesh Memento

The Times Group

Bennett Coleman & Co Ltd

Merit

12c: Direct- Direct Response - Dimensional Mail (3DPieces)

The 21 MLQ on Coping with Exam Pressures

Navneet Education Limited

FCB Group India

Merit

12d: Direct- Direct Response - Flat Mail (without bulky enclosures)

The Wagh Bakri Laundry Insert

Wagh Bakri Tea Group

Setu Advertising Private Limited

Silver

12e: Direct- Direct Response - Emailers: (need to include landing page wherever required

OOHO Replies

Cheil India

Cheil Worldwide

Merit

12f: Direct- Direct Campaign using any two of the above.

Tr. For Teacher

Navneet Education Limited

FCB Group India

Silver

12g: Direct- Work done for Social Awareness or Charity Causes.

Unbox Me

Unaids

FCB Group India

Gold

12g: Direct- Work done for Social Awareness or Charity Causes.

Chatpat

SOS Children’s Villages India

FCB Group India

Gold

12g: Direct- Work done for Social Awareness or Charity Causes.

Vigil Aunty

HDFC Bank

FCB Group India

Silver

12g: Direct- Work done for Social Awareness or Charity Causes.

Ice Stupas in Ladakh

Astral Foundation

Astral Foundation

Silver

12g: Direct- Work done for Social Awareness or Charity Causes.

The EmerJersey

Reliance General Insurance

^atom network

Silver

12g: Direct- Work done for Social Awareness or Charity Causes.

The Pink Ribbon Collection

American Oncology Institute

Havas Life Sorento

Silver

12g: Direct- Work done for Social Awareness or Charity Causes.

Smart Fill

Unilever

VMLY&R

Bronze

12g: Direct- Work done for Social Awareness or Charity Causes.

Handwashing Kebabs

Lifebuoy

Mullenlowe Lintas Group

Bronze

12g: Direct- Work done for Social Awareness or Charity Causes.

Tr. for Teacher

Navneet Education Limited

FCB Group India

Bronze

12g: Direct- Work done for Social Awareness or Charity Causes.

World's most dangerous office

Harpic Toilet Cleaner

Havas Worldwide India Pvt Ltd

Bronze

12g: Direct- Work done for Social Awareness or Charity Causes.

World’s 1st campaign that only musicians can read.

The True School of Music

Madison World

Bronze

12g: Direct- Work done for Social Awareness or Charity Causes.

Don't Get Caught By HPV

MSD India

Schbang

Bronze

12g: Direct- Work done for Social Awareness or Charity Causes.

The 21 MLQ on Coping with Exam Pressures

Navneet Education Limited

FCB Group India

Merit

12g: Direct- Work done for Social Awareness or Charity Causes.

Kaise Ka Cancer

Tata Trusts

Cutawayy Films Pvt Ltd

Merit

12g: Direct- Work done for Social Awareness or Charity Causes.

A minute for nature .

Kirloskar Vasundhara

Centrick Marketing Solutions LLP

Merit

12g: Direct- Work done for Social Awareness or Charity Causes.

Not a Doctor Oath

Reliance General Insurance

^atom network

Merit

12g: Direct- Work done for Social Awareness or Charity Causes.

The Safety Wrap

Mumbai Traffic Police

FCB Group India

Merit

12h: Direct- Direct response digital.

Thumbstopping Beauty Biases

Dove

Mindshare

Gold

12h: Direct- Direct response digital.

Safe Swipe

Josh

Leo Burnett India

Silver

12h: Direct- Direct response digital.

Oreo #ThalaThalapathy

Oreo India

Leo Burnett India

Silver

12h: Direct- Direct response digital.

Oreo #BringBack2011

Oreo India

Leo Burnett India

Bronze

12h: Direct- Direct response digital.

No Lights. Camera. Action

Samsung

Cheil Worldwide

Bronze

12h: Direct- Direct response digital.

Not a Doctor Oath

Reliance General Insurance

^atom network

Bronze

12h: Direct- Direct response digital.

The Unheard Break

boAt

Digitas India

Bronze

12h: Direct- Direct response digital.

Unjam Bengaluru

The Times of India

Wunderman Thompson India

Bronze