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COG Culture Thursday won Design Specialist Agency of the Year award on Day-2 of Abby 2023 at Goafest.
The agency topped the medal tally with 5 Silver, 8 Bronze and 3 Merit Awards. It topped the Design category with 68 points.
Hyphen Communications was the runner-up earning 32 points from 2 Silver, 4 Bronze and 2 Merit awards.
FCB Group India was the first runner-up with 26 points from 1 Gold, 2 Silver and 3 Merit Awards.
Leo Burnett India fared at No. 4 but won maximum Gold medals in the Design category. The agency won two Gold Design Abbys.
Design Abbys 2023 at a Glance:
Entries: 189
Last year 111 entries
Shortlists: 60 (32% of entries)
Metals: 32 (53% of shortlists)
Agency-wise tally:
|
Organization |
Gold |
Silver |
Bronze |
Merit |
Total Metals |
Total Points |
|
COG Culture |
- |
5 |
8 |
3 |
16 |
68 |
|
Hyphen Communications |
- |
2 |
4 |
2 |
8 |
32 |
|
FCB Group India |
1 |
2 |
- |
3 |
6 |
26 |
|
Leo Burnett India |
2 |
- |
- |
- |
2 |
16 |
|
Havas Life Sorento |
- |
2 |
- |
- |
2 |
12 |
|
The Honest Illustrations |
- |
- |
2 |
- |
2 |
8 |
|
Sharpener |
- |
1 |
- |
1 |
2 |
8 |
|
Tag India |
- |
- |
1 |
1 |
2 |
6 |
|
Wunderman Thompson India |
- |
1 |
- |
- |
1 |
6 |
|
Open Strategy & Design |
- |
- |
- |
2 |
2 |
4 |
|
Scarecrow M&C Saatchi |
- |
- |
- |
2 |
2 |
4 |
|
Tree Design Pvt. Ltd. |
- |
- |
- |
2 |
2 |
4 |
|
Saurav Dasgupta |
- |
- |
1 |
- |
1 |
4 |
|
Mullenlowe Lintas Group |
- |
- |
- |
1 |
1 |
2 |
|
Grand Total |
3 |
13 |
16 |
17 |
49 |
200 |
List of winners:
|
Sub Category |
Title |
Brand |
Winner |
Metal |
|
08a: Design- Corporate / brand identity |
The Code of CogCulture |
Cog Culture |
COG Culture |
Bronze |
|
08a: Design- Corporate / brand identity |
Brand identity for an architecture studio |
KUL Studio |
The Honest Illustrations |
Bronze |
|
08a: Design- Corporate / brand identity |
Brand Identity |
The Class Of One |
COG Culture |
Bronze |
|
08a: Design- Corporate / brand identity |
Brand Identity |
One Dash |
COG Culture |
Bronze |
|
08a: Design- Corporate / brand identity |
The A to Z of imagination |
Foundree |
Open Strategy & Design |
Merit |
|
08a: Design- Corporate / brand identity |
Testament of a great bakery: The crummbs. |
Love Crummbs |
Hyphen Communications |
Merit |
|
08a: Design- Corporate / brand identity |
Mahalaya |
Reliance Jewels |
Scarecrow M&C Saatchi |
Merit |
|
08b: Design- Stationery |
Brochure |
Arigold |
COG Culture |
Silver |
|
08b: Design- Stationery |
Stationery |
The Class Of One |
COG Culture |
Silver |
|
08b: Design- Stationery |
The Code of CogCulture |
Cog Culture |
COG Culture |
Bronze |
|
08c: Design- Brochures, Catalogues and Annual Reports |
The Lovefools menu - An Ode to Bandra. |
The Lovefools |
Hyphen Communications |
Silver |
|
08c: Design- Brochures, Catalogues and Annual Reports |
Direct Mail |
Arigold |
COG Culture |
Silver |
|
08d: Design- Use of Design in Direct Mail |
The Pink Ribbon Collection |
American Oncology Institute |
Havas Life Sorento |
Silver |
|
08d: Design- Use of Design in Direct Mail |
The Lovefools Invite - An Ode to Bandra |
The Lovefools |
Hyphen Communications |
Bronze |
|
08d: Design- Use of Design in Direct Mail |
Handwashing Kebabs |
Lifebuoy |
Mullenlowe Lintas Group |
Merit |
|
08d: Design- Use of Design in Direct Mail |
The Safety Wrap |
Mumbai Traffic Police |
FCB Group India |
Merit |
|
08e: Design- Use of Design in Posters |
SHUBH DAHAN |
Gomantak Private Limited, Mudra Pratishthan |
FCB Group India |
Silver |
|
08e: Design- Use of Design in Posters |
The Lovefools POSTERS- An Ode to Bandra |
The Lovefools |
Hyphen Communications |
Bronze |
|
08f: Design- Publications, books, diaries, newspapers, magazines |
The Code of CogCulture |
Cog Culture |
COG Culture |
Bronze |
|
08f: Design- Publications, books, diaries, newspapers, magazines |
TATA TEA GOLD TEA TABLE BOOK |
Tata Tea Gold |
Tree Design Pvt. Ltd. |
Merit |
|
08g: Design- Calendars |
Deck of Wonders 2023 |
Tag |
Tag India |
Merit |
|
08i: Design- Packaging |
Bleu Vegan Condoms |
Bleu Condoms |
Sharpener |
Silver |
|
08i: Design- Packaging |
75 years of India’s Independence |
Tata Tea Premium |
Tree Design Pvt. Ltd. |
Merit |
|
08l: Design- New Design for B2B products and services |
The Code of CogCulture |
Cog Culture |
COG Culture |
Silver |
|
08l: Design- New Design for B2B products and services |
Mix |
Arigold |
COG Culture |
Bronze |
|
08l: Design- New Design for B2B products and services |
Brand Identity |
One Dash |
COG Culture |
Merit |
|
08m: Design- Environment design |
The Missing Chapter |
P&G Whisper |
Leo Burnett India |
Gold |
|
08n: Design- Best Integrated Design Campaign |
The Missing Chapter |
P&G Whisper |
Leo Burnett India |
Gold |
|
08n: Design- Best Integrated Design Campaign |
TCO1 |
The Class Of One |
COG Culture |
Bronze |
|
08n: Design- Best Integrated Design Campaign |
The Lovefools - An ode to Bandra |
The Lovefools |
Hyphen Communications |
Bronze |
|
08n: Design- Best Integrated Design Campaign |
Leaflet |
Medharbour |
COG Culture |
Bronze |
|
08n: Design- Best Integrated Design Campaign |
The A to Z of imagination |
Foundree |
Open Strategy & Design |
Merit |
|
08n: Design- Best Integrated Design Campaign |
Testament of a great bakery: The crummbs. |
#N/A |
Hyphen Communications |
Merit |
|
08o: Design- Craft in Design - Use of Copywriting |
The Lovefools menu- A written ode to Bandra |
The Lovefools |
Hyphen Communications |
Silver |
|
08o: Design- Craft in Design - Use of Copywriting |
Stationery |
Arigold |
COG Culture |
Silver |
|
08p: Design- Craft in Design - Use of Typography |
Typography as Design in Identity |
KUL Studio |
The Honest Illustrations |
Bronze |
|
08p: Design- Craft in Design - Use of Typography |
The Lovefools menu design - An Ode to Bandra |
The Lovefools |
Hyphen Communications |
Bronze |
|
08p: Design- Craft in Design - Use of Typography |
Mahalaya |
Reliance Jewels |
Scarecrow M&C Saatchi |
Merit |
|
08q: Design- Craft in Design - Use of Illustration |
SHUBH DAHAN |
Gomantak Private Limited, Mudra Pratishthan |
FCB Group India |
Gold |
|
08q: Design- Craft in Design - Use of Illustration |
The Moving Canvas |
Exide |
Wunderman Thompson India |
Silver |
|
08q: Design- Craft in Design - Use of Illustration |
CITY UNKNOWN |
Siddhco. |
Saurav Dasgupta |
Bronze |
|
08q: Design- Craft in Design - Use of Illustration |
Deck of Wonders 2023 |
Tag |
Tag India |
Bronze |
|
08q: Design- Craft in Design - Use of Illustration |
Leaflet |
Medharbour |
COG Culture |
Merit |
|
08q: Design- Craft in Design - Use of Illustration |
Khadak Restaurant in UK |
Khadak |
Sharpener |
Merit |
|
08q: Design- Craft in Design - Use of Illustration |
The Code of CogCulture |
Cog Culture |
COG Culture |
Merit |
|
08s: Design- Craft in Design - Use of Mixed Media |
Unbox Me |
Unaids |
FCB Group India |
Merit |
|
08t: Design- Craft in Design - Use of Product Design-innovative use of design in a product |
SHUBH DAHAN |
Gomantak Private Limited, Mudra Pratishthan |
FCB Group India |
Silver |
|
08t: Design- Craft in Design - Use of Product Design-innovative use of design in a product |
The Pink Ribbon Collection |
American Oncology Institute |
Havas Life Sorento |
Silver |
|
08t: Design- Craft in Design - Use of Product Design-innovative use of design in a product |
Unbox Me |
Unaids |
FCB Group India |
Merit |