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COG Culture Thursday won Design Specialist Agency of the Year award on Day-2 of Abby 2023 at Goafest.
The agency topped the medal tally with 5 Silver, 8 Bronze and 3 Merit Awards. It topped the Design category with 68 points.
Hyphen Communications was the runner-up earning 32 points from 2 Silver, 4 Bronze and 2 Merit awards.
FCB Group India was the first runner-up with 26 points from 1 Gold, 2 Silver and 3 Merit Awards.
Leo Burnett India fared at No. 4 but won maximum Gold medals in the Design category. The agency won two Gold Design Abbys.
Design Abbys 2023 at a Glance:
Entries: 189
Last year 111 entries
Shortlists: 60 (32% of entries)
Metals: 32 (53% of shortlists)
Agency-wise tally:
Organization | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
COG Culture | - | 5 | 8 | 3 | 16 | 68 |
Hyphen Communications | - | 2 | 4 | 2 | 8 | 32 |
FCB Group India | 1 | 2 | - | 3 | 6 | 26 |
Leo Burnett India | 2 | - | - | - | 2 | 16 |
Havas Life Sorento | - | 2 | - | - | 2 | 12 |
The Honest Illustrations | - | - | 2 | - | 2 | 8 |
Sharpener | - | 1 | - | 1 | 2 | 8 |
Tag India | - | - | 1 | 1 | 2 | 6 |
Wunderman Thompson India | - | 1 | - | - | 1 | 6 |
Open Strategy & Design | - | - | - | 2 | 2 | 4 |
Scarecrow M&C Saatchi | - | - | - | 2 | 2 | 4 |
Tree Design Pvt. Ltd. | - | - | - | 2 | 2 | 4 |
Saurav Dasgupta | - | - | 1 | - | 1 | 4 |
Mullenlowe Lintas Group | - | - | - | 1 | 1 | 2 |
Grand Total | 3 | 13 | 16 | 17 | 49 | 200 |
List of winners:
Sub Category | Title | Brand | Winner | Metal |
08a: Design- Corporate / brand identity | The Code of CogCulture | Cog Culture | COG Culture | Bronze |
08a: Design- Corporate / brand identity | Brand identity for an architecture studio | KUL Studio | The Honest Illustrations | Bronze |
08a: Design- Corporate / brand identity | Brand Identity | The Class Of One | COG Culture | Bronze |
08a: Design- Corporate / brand identity | Brand Identity | One Dash | COG Culture | Bronze |
08a: Design- Corporate / brand identity | The A to Z of imagination | Foundree | Open Strategy & Design | Merit |
08a: Design- Corporate / brand identity | Testament of a great bakery: The crummbs. | Love Crummbs | Hyphen Communications | Merit |
08a: Design- Corporate / brand identity | Mahalaya | Reliance Jewels | Scarecrow M&C Saatchi | Merit |
08b: Design- Stationery | Brochure | Arigold | COG Culture | Silver |
08b: Design- Stationery | Stationery | The Class Of One | COG Culture | Silver |
08b: Design- Stationery | The Code of CogCulture | Cog Culture | COG Culture | Bronze |
08c: Design- Brochures, Catalogues and Annual Reports | The Lovefools menu - An Ode to Bandra. | The Lovefools | Hyphen Communications | Silver |
08c: Design- Brochures, Catalogues and Annual Reports | Direct Mail | Arigold | COG Culture | Silver |
08d: Design- Use of Design in Direct Mail | The Pink Ribbon Collection | American Oncology Institute | Havas Life Sorento | Silver |
08d: Design- Use of Design in Direct Mail | The Lovefools Invite - An Ode to Bandra | The Lovefools | Hyphen Communications | Bronze |
08d: Design- Use of Design in Direct Mail | Handwashing Kebabs | Lifebuoy | Mullenlowe Lintas Group | Merit |
08d: Design- Use of Design in Direct Mail | The Safety Wrap | Mumbai Traffic Police | FCB Group India | Merit |
08e: Design- Use of Design in Posters | SHUBH DAHAN | Gomantak Private Limited, Mudra Pratishthan | FCB Group India | Silver |
08e: Design- Use of Design in Posters | The Lovefools POSTERS- An Ode to Bandra | The Lovefools | Hyphen Communications | Bronze |
08f: Design- Publications, books, diaries, newspapers, magazines | The Code of CogCulture | Cog Culture | COG Culture | Bronze |
08f: Design- Publications, books, diaries, newspapers, magazines | TATA TEA GOLD TEA TABLE BOOK | Tata Tea Gold | Tree Design Pvt. Ltd. | Merit |
08g: Design- Calendars | Deck of Wonders 2023 | Tag | Tag India | Merit |
08i: Design- Packaging | Bleu Vegan Condoms | Bleu Condoms | Sharpener | Silver |
08i: Design- Packaging | 75 years of India’s Independence | Tata Tea Premium | Tree Design Pvt. Ltd. | Merit |
08l: Design- New Design for B2B products and services | The Code of CogCulture | Cog Culture | COG Culture | Silver |
08l: Design- New Design for B2B products and services | Mix | Arigold | COG Culture | Bronze |
08l: Design- New Design for B2B products and services | Brand Identity | One Dash | COG Culture | Merit |
08m: Design- Environment design | The Missing Chapter | P&G Whisper | Leo Burnett India | Gold |
08n: Design- Best Integrated Design Campaign | The Missing Chapter | P&G Whisper | Leo Burnett India | Gold |
08n: Design- Best Integrated Design Campaign | TCO1 | The Class Of One | COG Culture | Bronze |
08n: Design- Best Integrated Design Campaign | The Lovefools - An ode to Bandra | The Lovefools | Hyphen Communications | Bronze |
08n: Design- Best Integrated Design Campaign | Leaflet | Medharbour | COG Culture | Bronze |
08n: Design- Best Integrated Design Campaign | The A to Z of imagination | Foundree | Open Strategy & Design | Merit |
08n: Design- Best Integrated Design Campaign | Testament of a great bakery: The crummbs. | #N/A | Hyphen Communications | Merit |
08o: Design- Craft in Design - Use of Copywriting | The Lovefools menu- A written ode to Bandra | The Lovefools | Hyphen Communications | Silver |
08o: Design- Craft in Design - Use of Copywriting | Stationery | Arigold | COG Culture | Silver |
08p: Design- Craft in Design - Use of Typography | Typography as Design in Identity | KUL Studio | The Honest Illustrations | Bronze |
08p: Design- Craft in Design - Use of Typography | The Lovefools menu design - An Ode to Bandra | The Lovefools | Hyphen Communications | Bronze |
08p: Design- Craft in Design - Use of Typography | Mahalaya | Reliance Jewels | Scarecrow M&C Saatchi | Merit |
08q: Design- Craft in Design - Use of Illustration | SHUBH DAHAN | Gomantak Private Limited, Mudra Pratishthan | FCB Group India | Gold |
08q: Design- Craft in Design - Use of Illustration | The Moving Canvas | Exide | Wunderman Thompson India | Silver |
08q: Design- Craft in Design - Use of Illustration | CITY UNKNOWN | Siddhco. | Saurav Dasgupta | Bronze |
08q: Design- Craft in Design - Use of Illustration | Deck of Wonders 2023 | Tag | Tag India | Bronze |
08q: Design- Craft in Design - Use of Illustration | Leaflet | Medharbour | COG Culture | Merit |
08q: Design- Craft in Design - Use of Illustration | Khadak Restaurant in UK | Khadak | Sharpener | Merit |
08q: Design- Craft in Design - Use of Illustration | The Code of CogCulture | Cog Culture | COG Culture | Merit |
08s: Design- Craft in Design - Use of Mixed Media | Unbox Me | Unaids | FCB Group India | Merit |
08t: Design- Craft in Design - Use of Product Design-innovative use of design in a product | SHUBH DAHAN | Gomantak Private Limited, Mudra Pratishthan | FCB Group India | Silver |
08t: Design- Craft in Design - Use of Product Design-innovative use of design in a product | The Pink Ribbon Collection | American Oncology Institute | Havas Life Sorento | Silver |
08t: Design- Craft in Design - Use of Product Design-innovative use of design in a product | Unbox Me | Unaids | FCB Group India | Merit |