Ubon, the gadget accessory and consumer electronics brand, has announced its collaboration with actor Tiger Shroff for its latest campaign, Seedhi Bass No Bakwass (#BornToBeFree) campaign.
The campaign aims to empower the youth of India and inspire them to break free from any boundaries that may be holding them back.
The collaboration with Shroff is aimed at reaching out to the youth of India and conveying the message that they are born to be free.
The collaboration with Shroff aims to communicate that Ubon is a brand of the youth and understands their needs. The campaign's Instagram reel has already received over 1.4 million views and 145 thousand Likes, as per the company.
Mandeep Arora, Managing Director and Spokesperson of Ubon, said, "We are thrilled to have Tiger Shroff on board with us for this campaign. He is the perfect fit for our brand's tagline, 'Born to be Free', and resonates with the youth of the nation. Our brand has developed a greater bass product with new technology, and we want to highlight that aspect through this collaboration. We are confident that our partnership with Tiger Shroff will create a lasting impact and inspire the youth to break free from societal constraints."