Starcom India bags More Retail's Rs 100-crore integrated media mandate

Publicis Groupe’s Starcom India has been awarded the full range of media duties of More Retail, the food and grocery retail chain.

The brand previously worked with a set of different agency partners on traditional media, digital and performance marketing, activation, etc. but has now consolidated its entire media remit with Starcom.

The incumbent media agency on the account was Mindshare and the account size is pegged to be around Rs 100 crore, as per industry sources.

The agency is mandated with full-funnel marketing i.e., strategy, 360-degree planning for the More brand, media-buying, driving awareness, and last-mile transactions through the app and footfalls in the hyperlocal geographic locations they operate in.

Vinod Nambiar, Managing Director, More Retail, said, “ We evaluated various partners, but Starcom scored because of its data-driven insights, analytical approaches, and technological edge. The retail landscape is ever-evolving, and their teams were able to demonstrate growth for our business, from various vantage points and through breakthrough media and marketing strategies. We look forward to Starcom driving incremental growth for us and building the More brand, in unique and compelling ways.”

Rathi Gangappa, CEO, of Starcom India, said, “We are incredibly excited to add More Retail to our portfolio and look forward to transforming their business through powerful data and technology-led solutions and bringing in greater value on their media investments.  Data and technology are at the very heart of Starcom and our endeavour is to unlock deep and meaningful customer connections for More across touchpoints and make a true difference to their business through human experiences, new insights, and innovative thinking. We will build on More’s extensive base with personalised, relevant, and contextual media-driven marketing. Plus, the Publicis Power Of One model and integrated capabilities are sure to accelerate More’s growth, momentum, and market leadership still further.”

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