Saffola Soya Bhurji positions itself as tasty and versatile snack for small hunger in latest ad films

Saffola has released its latest digital campaign ‘Aise waise, Kaise bhi khao, Apni Chhoti Bhook Mitao’ to showcase their all-new Saffola Soya Bhurji.

Conceptualised by Mullen Lintas agency, the new digital campaign lays emphasis on the goodness of Soya Bhurji as a tasty and versatile snack for small hunger.

The first film opens with two women raising concerns about how their kid and husband, fondly referred to as babies in the film, are fussy eaters, making it increasingly difficult to find the right snacking option.

The second film opens in an office canteen showcasing a fitness enthusiast who has forgotten his protein snack at home and a regular guy boasting about how he remembered to bring his tasty and protein-rich Soya Bhurji snack. Both the film ends by highlighting the messaging of ‘chotti bhook’ and how Soya Bhurji is solving this small hunger problem instantly.

Sanjay Mishra, COO-India and CEO - New Business– Marico, said, “Saffola Soya Bhurji is the result of Marico’s drive to constantly innovate, keeping in mind the ever-changing consumer trends. We identified that modern consumers are seeking snacking options that are healthy protein-rich, convenient and tasty at the same time. Through this light-hearted campaign, we aim to spread awareness of how Soya Bhurji can be the perfect go-to snack among all age groups and across both health-conscious and taste-conscious consumers.”

The films:

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