MMA India launches sneak preview of 'Winning With Data- The CXO's Handbook'

MMA India recently launched a sneak preview of ‘Winning With Data- The CXO’s Handbook’ at an event.

Digital data is a tool that drives the decisions of CXOs and CEOs on what to manufacture and market. MMA India hosted a members’ meet-and-greet bringing together the MMA India board members, leaders, and the media fraternity.

The MMA India Members Meet provided a platform to network with MMA’s board and member fraternity and witnessed a sneak preview of a comprehensive and practical handbook to help the industry think about data-first marketing.

The ‘Winning With Data- The CXO’s Handbook’ report is a result of the efforts of MMA India’s data and Martech council members and industry inputs by Accenture, Google, Unilever, Flipkart Ads and Vserv AudiencePro.

In addition, authored POVs from experts at ITC, Mondelez and Madison World were also compiled to share experiences and develop an industry-neutral point of view. 

Moneka Khurana, Country Head and Board Member of MMA Global - India, shared, “We at MMA India are delighted to host a power-packed afternoon bringing together under one roof the MMA India board members, elite leaders and media for the launch of a sneak preview of our report titled ‘Winning With Data- The CXO’s Handbook’. In today’s world, marketing is evolving rapidly and MMA is all about shaping the future of marketing, wherein the role of peer-to-peer learning is immense and that's what we have attempted today through the member's meet. Given the fact that today, data is oxygen, we all need to be data-ready and invest in it not only in terms of collecting data but managing it and leveraging it effectively. It is a fantastic piece of work put together by our expert panel of key contributors from Accenture, Google, Hindustan Unilever, Flipkart Ads and Vserv AudiencePro along with authored POVs from experts at ITC, Mondelez and Madison World, who have collaborated to share experiences and develop an industry-neutral point of view with the report.”

MMA India also curated a member workshop with Vedanarayanan Vedantham, Marketing Leader, Microsoft on Reimagining the Marketing Flywheel. The workshop underlined various marketing hot topics: Data as a strategic lever for driving business growth, tangible insights, and where marketers stand on their data journey, amongst others.

The report can be downloaded by clicking here.

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