Xapads Media, the adtech platform, has become the Core Agency Partner of Mi Ads for the Indian market.
With this Xapads Media will offer advertisers access to premium app inventory of Mi Ads for in-OEM advertising.
Alok Pandey, Vice-President, Sales and Marketing, Xapads Media, said, “I am beyond excited to announce our association with Mi Ads as their Core Agency Partner. Our collaboration will redefine performance programmatically and support brands to thrive in the ever-evolving adtech landscape. The branding and promotion opportunities will aid marketers in connecting with niche audiences that are challenging to reach.”
Bono Wu, Director of Channel Partnership, Mi Ads, International Internet Business, said, “We are proud to be associated with Xapads which is our core partner for Mi Ads, Marketing Solution in the regions of US, India and SEA. Xapads is not only a business growth driver, but also a trusted partner and value creator. Their expertise in programmatic advertising and data-driven marketing solutions are just a few reasons why we're thrilled to have them. Together we look forward to delivering unparalleled results for our clients.”
Currently, Mi Ads is experiencing rapid growth in global markets and through this affiliation, it intends to leverage its reach.
Vishal Singh, Country Head, Xapads Media, said, “As a leading provider of adtech solutions and digital marketing services, we understand the importance of affiliation with a brand that is at the forefront of innovation and technology. Mi Ads commitment to providing cutting-edge services to their customers aligns perfectly with our own values, and we cannot wait to leverage our expertise to achieve greater success.”
Last year, Xapads Media entered into a strategic partnership with Mi Ads for the SEA.