Mensa Brands' Myfitness unveils campaign featuring new brand ambassador Hrithik Roshan

After being acquired by Mensa Brands,

Mensa Brands’ MyFitness, the peanut butter brand, has appointed actor Hrithik Roshan as its brand ambassador.

Roshan will assist MyFitness in expanding its product reach to a wider audience. His reputation as a millennial fitness icon aligns perfectly with MyFitness's mission of a healthier lifestyle for one and all. 

Ananth Narayanan, CEO and Founder of Mensa Brands, said, "We are excited to welcome Hrithik Roshan as our brand ambassador. Our shared dedication to the health and fitness community makes this collaboration even more meaningful."

Roshan said, "My association with MyFitness Peanut Butter is more of a subscription to the brand values and its products - a rare combination of healthy and tasty. Personally, I admire their passion for creating healthier options when fitness enthusiasts want to indulge. I'm in complete alignment of their vision and look forward to being a part of their growth."

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