The One Club for Creativity has announced entries from 50 countries and regions on the 2023 finalists list for The One Show, now celebrating its 50th year.
India has got 56 finalists in total. Leo Burnett India leads the chart with 23 finalists, FCB India with 10 and Ogilvy India with 9 finalists.
VMLY&R Commerce India has 5 finalists and DDB Mudra 4 finalists. BBDO India and McCann Worldgroup India have garnered 2 finalists each. L&K Saatchi & Saatchi has a single finalist at this year’s The One Show.
Below are the finalists from Leo Burnett:
|
Serial no.
|
Client/Brand
|
Entry title
|
Category
|
|
1
|
Airtel
|
Airtel 175 Replayed
|
Branded Entertainment
Experiential - Hybrid Events
|
|
2
|
Airtel
|
Airtel 175 Replayed
|
Branded Entertainment
Craft - Use of Technology
|
|
3
|
Airtel
|
Airtel 175 Replayed
|
Creative Use of Data
Storytelling
|
|
4
|
Airtel
|
Airtel 175 Replayed
|
Experiential & Immersive
Events - Hybrid
|
|
5
|
Airtel
|
Airtel 175 Replayed
|
Experiential & Immersive
Craft - Storytelling
|
|
6
|
Airtel
|
Airtel 175 Replayed
|
Creative Use of Data
Experiential & Immersive
|
|
7
|
P&G Whisper
|
The Missing Chapter
|
Cultural Driver
Multicultural Impact
|
|
8
|
P&G Whisper
|
The Missing Chapter
|
Experiential & Immersive
Craft - Art Direction
|
|
9
|
P&G Whisper
|
The Missing Chapter
|
Design
Craft - Art Direction
|
|
10
|
P&G Whisper
|
The Missing Chapter
|
Health & Wellness
Integrated Campaign
|
|
11
|
P&G Whisper
|
The Missing Chapter
|
Health & Wellness
Out of Home
|
|
12
|
P&G Whisper
|
The Missing Chapter
|
Health & Wellness
Craft - Art Direction
|
|
13
|
P&G Whisper
|
The Missing Chapter
|
Integrated
Integrated Campaign
|
|
14
|
P&G Whisper
|
The Missing Chapter
|
Integrated
Craft - Art Direction
|
|
15
|
P&G Whisper
|
The Missing Chapter
|
Out of Home
Craft - Art Direction
|
|
16
|
P&G Whisper
|
The Missing Chapter
|
Sustainable Development Goals Pencil
Sustainable Development Goals
|
|
17
|
P&G Whisper
|
The Missing Chapter
|
Direct Marketing
Non-traditional & Guerrilla Marketing
|
|
18
|
Oreo India
|
#BringBack2011
|
Direct Marketing
Non-traditional & Guerrilla Marketing
|
|
19
|
Oreo India
|
#BringBack2011
|
Experiential & Immersive
Events - Hybrid
|
|
20
|
Oreo India
|
#BringBack2011
|
Integrated
Integrated Campaign
|
|
21
|
Oreo India
|
#BringBack2011
|
Social Media
Influencer Marketing - Multi-Channel
|
|
22
|
Oreo India
|
#BringBack2011
|
Social Media
Active Engagement / Call to Action
|
|
23
|
Burger King
|
The Great Celebrity Hack
|
Social Media
Stunts & Activations
|
The finalists from FCB India:
|
Serial no.
|
Brand/Client
|
Entry Title
|
Category
|
|
1
|
SOS Children's Villages
|
Chatpat
|
Cultural Driver
Popular Culture Impact
|
|
2
|
SOS Children's Villages
|
Chatpat
|
Direct Marketing
Targeted Video - Online
|
|
3
|
SOS Children's Villages
|
Chatpat
|
Direct Marketing
Non-traditional & Guerrilla Marketing
|
|
4
|
SOS Children's Villages
|
Chatpat
|
Film & Video
Online-only Films & Video - Varying Length Series
|
|
5
|
SOS Children's Villages
|
Chatpat
|
Film & Video
Low Budget
|
|
6
|
SOS Children's Villages
|
Chatpat
|
Interactive, Online & Mobile
Online-only Video - Series
|
|
7
|
SOS Children's Villages
|
Chatpat
|
Social Media
Social Post - Single Platform Series
|
|
8
|
SOS Children's Villages
|
Chatpat
|
Social Media
Active Engagement / Call to Action
|
|
9
|
SOS Children's Villages
|
Chatpat
|
Social Media
Influencer Marketing - Multi-Channel
|
|
10
|
SOS Children's Villages
|
Chatpat
|
Sustainable Development Goals Pencil
Sustainable Development Goals
|
Ogilvy India’s finalists:
|
Serial no.
|
Brand/Title
|
Entry title
|
Category
|
|
1
|
Cocal-Cola India
|
Stump cam
|
Branded Entertainment
Short Form Video - Series / Episodic
|
|
2
|
Cocal-Cola India
|
Stump cam
|
Branded Entertainment
Brand Partnerships
|
|
3
|
Cadbury Perk
|
Perk disclaimers
|
Branded Entertainment
Low Budget
|
|
4
|
Cadbury Perk
|
Perk disclaimers
|
Branded Entertainment
Innovation in Branded Entertainment
|
|
5
|
Dove
|
Dove - The Beauty Report Card #StopTheBeautyTest
|
Branded Entertainment
Long Form Video - Single
|
|
6
|
Dove
|
Dove - The Beauty Report Card #StopTheBeautyTest
|
Film & Video
Online-only Films & Video - Over 60 Seconds - Single
|
|
7
|
Dove
|
Dove - The Beauty Report Card #StopTheBeautyTest
|
Moving Image Craft & Production
Casting
|
|
8
|
Cadbury Celebrations
|
#ShopsForShopless
|
Experiential & Immersive
Ecommerce
|
|
9
|
Cadbury Bournvita
|
Forced Packs
|
IP & Product Design
Physical Product - In-Market
|
VMLY&R Commerce finalists:
|
Serial no.
|
Brand/Title
|
Entry title
|
Category
|
|
1
|
Unilever
|
Smart fill
|
Direct Marketing
Out of Home - P.O.P. & In-Store
|
|
2
|
Unilever
|
Smart fill
|
Direct Marketing
Experiential - Customer Experience / CX
|
|
3
|
Unilever
|
Smart fill
|
Experiential & Immersive
Customer Experience / CX - In-Person
|
|
4
|
Unilever
|
Smart fill
|
Public Relations
Brand Voice
|
|
5
|
Unilever
|
Smart fill
|
Sustainable Development Goals Pencil
Sustainable Development Goals
|
Finalists from DDB Mudra Group:
|
Serial no.
|
Brand/Title
|
Entry title
|
Category
|
|
1
|
Charlie Chaplin Foundation
|
A Silent Frown
|
Design
Editorial - Books
|
|
2
|
Charlie Chaplin Foundation
|
A Silent Frown
|
Design
Craft - Illustration
|
|
3
|
Charlie Chaplin Foundation
|
A Silent Frown
|
Print & Promotional
Booklets / Books / Brochures
|
|
4
|
Charlie Chaplin Foundation
|
A Silent Frown
|
Print & Promotional
Innovation in Print
|
Finalists from BBDO India:
|
Serial no.
|
Brand/Title
|
Entry title
|
Category
|
|
1
|
P&G India/Ariel
|
See Equal #ShareTheLoad
|
Creative Effectiveness
Single Region or Market - Consumer / Brand
|
|
2
|
P&G India/Ariel
|
See Equal #ShareTheLoad
|
Integrated
Integrated Campaign
|
Finalists from McCann Worldgroup India:
|
Serial no.
|
Brand/Title
|
Entry title
|
Category
|
|
1
|
Ujjivan Small Finance Bank
|
Shagun Ka Lifafa
|
Cultural Driver
Multicultural Impact
|
|
2
|
Ujjivan Small Finance Bank
|
Shagun Ka Lifafa
|
Direct Marketing
Physical Items
|
Single finalists from L&K Saatchi & Saatchi:
|
Serial no.
|
Brand/Title
|
Entry title
|
Category
|
|
1
|
Zepto
|
Indian Stretchable Time
|
Moving Image Craft & Production
Casting
|
All finalists, selected by this year’s jury, will win either a Gold, Silver, Bronze Pencil or Merit, to be announced on May 18 during Creative Week in New York.
A total of 1,826 entries from 47 countries and regions are finalists this year. The top five countries are the US with 633, UK with 215, Canada with 160, Brazil with 140, and France with 129.
Best of Show, Best of Discipline, other special awards, and “of the Year” honours will be announced on stage at The One Show's 50th-anniversary ceremony and celebration on May 19, 2023, at Hammerstein Ballroom in New York.
Info@BestMediaInfo.com
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