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Flite aims to resonate with the spirit of dreamers in its new 'Sar Utha, Kadam Badha' campaign

The campaign captures the emotions of a young man who is pursuing engineering but somehow resonates more with his passion for writing

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BestMediaInfo Bureau
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Flite aims to resonate with the spirit of dreamers in its new 'Sar Utha, Kadam Badha' campaign

Click on the Image to watch the TVC.

Flite has released a new campaign, titled ‘Sar Utha, Kadam Badha’, which aims to build on the emotion that a few people have to defy conventions and pursue their inner calling.

The campaign captures the emotions of a young man who is pursuing engineering but somehow resonates more with his passion for writing. He wants to go to Mumbai to pursue his passion, but expectedly, as happens most often, his family isn't supportive of the idea.

Despite multiple hardships and rejection, he doesn't give up and finally a director accepts his script for producing a film. It is finally revealed that the engineer turned writer is none other than the Varun Grover - on whose true life story this TVC is based.

Gaurav Dua, Executive Director (Sales and Marketing), Relaxo Footwears, said, “With this campaign brand Flite captures the emotional roller coaster of one embarking upon the path less travelled and the grind and rejections that come along the way. The ‘Sar Utha, Kadam Badha’ campaign celebrates the journey of an individual who, undaunted by the naysayers, works his way to become someone as acclaimed and beloved as Varun Grover. Brand Flite salutes the spirit of the achiever, who dares to dream and work his way towards success.”

Credits:

Agency: L&K Saatchi & Saatchi

CEO: Paritosh Srivastava

Creative team: Rohit Malkani, Vikas Gaur, Yukti Bhagchandani, Sunil Bhandari, Aritra Das

Chief Strategy Officer: Snehasis Bose

Account Management:

Hindol Purkayastha, Abhishek Jain, Kashima Datta

Head of Films: Jignesh Maru

Executive Producer: Rahebar Sonewala

Production house: Chrome Pictures

Director: Advait Chandan

Executive Producer: Abhishek Notani

DOP: Saurabh Monga

Info@BestMediaInfo.com

ad campaign Flite Sar Utha Kadam Badha dreamers Varun Grover
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