Exotel unveils new logo and tagline as part of brand relaunch

Exotel, the customer conversation platform, has announce a brand relaunch with a fresh logo and a new tagline.

This strategic move represents its commitment to offering end-to-end solutions for building connected customer conversations.

With the combined synergies between Exotel, Ameyo and Cogno AI, Exotel has evolved from being a cloud telephony operator to become a connected customer conversation platform that is architected with the idea to deliver CX like a friend - at unprecedented scale, speed and ubiquity. The new Exotel brings together an omnichannel contact centre, Communication API suite, and Conversational AI on one powerful platform.

Exotel’s new brand identity signals its renewed purpose and expanded offering in the CX landscape. The new logo emphasises the phonetic beginning of ‘x’ in Exotel in six different colours with a refreshed appearance. The dynamism in the shape of ‘x’ is also incorporated into the brand graphics with a free-flowing shape that conveys Exotel’s approach towards connectivity. 

To accentuate its ability to create harmonious movements across customer conversations, Exotel has devised its new tagline, “like a friend.”

Udit Agarwal, VP and Global Head of Marketing, Exotel, said, “In today's business landscape, companies engage with customers through various channels throughout the entire buying process. Unfortunately, these channels often operate independently and do not integrate with each other. As a result, many customer conversations become fragmented, impersonal and void of any empathy. Our new identity reflects our capabilities to enable businesses to connect with their customers like friends on their preferred communication channels, through a single platform encompassing an omnichannel contact centre, communication APIs and conversational AI. We wish to be a part of their success by allowing them to actively listen, build connections, anticipate customer needs and personalising experiences through connected customer conversations.”

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