Enormous strengthens creative leadership team in Mumbai

Enormous has bolstered its operations with significant creative director appointments at its Mumbai office.

The agency has brought on board Ankit Pathak as a Creative Director. His last stint was at Leo Burnett where he was Creative Director too. In the past, he has had long-term stints at agencies like Ogilvy & Mather and McCann Worldgroup.

He has played an instrumental role in drafting communications for a host of brands like Gillette, Tata Sky, Bajaj Auto, ICICI Bank, PhonePe and many more.

Ushna Chowdhuri has joined the agency’s Mumbai office. She is a copywriter with a background in film-making and literature.

Chowdhuri also comes in from Leo Burnett and has extensive experience in a variety of diverse brands like Cadbury, Unilever, Jeep, Dove, Hero and Airtel.

Further, Enormous has also brought on board Amy Bahulekar from Siriti Mumbai. She comes in with an experience in digital marketing, credited with two of the biggest digital launches in India – Jio & Spotify.

She has also been a part of large-scale mainline campaigns on Marico, McDonald’s, Zee Network and Sony.

Pathak, Chowdhuri and Bahulekar will work with Ashish Khazanchi, the agency’s Managing Partner, to strengthen the West operations.

Pathak said, “I'm glad to join the Enormous team because all their incredible work has been blowing my mind for quite some time now. True to all expectations, my first few weeks here have been amazing. We've been working on exciting projects, and I can't wait to see them go live very soon. Here's to making history together!”

Chowdhuri said, “Super excited to join Enormous and work with Ashish Khazanchi. I've loved his recent work and can't wait to dive headfirst into the craziness.”

Bahulekar said, “Enormous is one of the best storytellers in the country. I'm excited to be a part of an ecosystem where ideas thrive, and the work is of the highest quality. It's been a great few weeks already for me here exploring both - mainline and digital campaigns for the most exciting brands in India. Here's looking forward to a future of work that works!”

Ashish Khazanchi

Khazanchi said, “With such creative firepower I think, our best days have only begun.”

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