Consult Blanco bags digital marketing mandate of Avanti and Bergamont Bikes

Consult Blanco has bagged the digital marketing mandate for Avanti and Bergamont Bikes, both of which are part of the Scott Group cycling brand. 

With this partnership, Consult Blanco will be responsible for the digital media mandate of both brands, including digital advertising, social media, and other digital initiatives.

Avanti is a bike brand from New Zealand, producing a range of bikes for Olympic athletes, mountain bikes, e-bikes, kids' bikes, and more. On the other hand, Bergamont Bikes is a German brand.

Jaymin Shah, CEO of Scott India, stated, “Scott India is driven by a passion for cycling and adventure and that they take pride in revolutionising biking as a means of transformation. We have witnessed tremendous growth in the adoption of cycling as a preferred lifestyle choice. Consult Blanco shares a similar passion to connect brands and consumers through meaningful media experiences. Therefore, we are delighted to have them on board as our media partners and look forward to a great partnership.”

Nisha Shetty, Founder of Consult Blanco, noted that these are niche category brands that are revolutionising the premium biking market in India. “Consult Blanco is proud to be associated with them and is excited to further strengthen the brand's journey and its vision through their adventurous partnership.”

Nishit Shetty, Co-Founder of Consult Blanco, highlighted that a healthy lifestyle has become a priority for everyone, and cycling as a sport or recreational activity has faced a massive transformation over the last couple of years. Therefore, they look forward to an adventurous partnership with Avanti and Bergamont India by further strengthening the brand's journey and its vision. 

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