CNN-News18 announces hike in ad rates

English news channel CNN-News18 has announced the decision to hike its advertising rates.  

The revised rates will apply to all existing and prospective clients advertising on the channel.  

As the country gets into the election mode with upcoming elections in several key states and the general elections in 2024, the channel has planned a comprehensive coverage across the length and breadth of the country for the elections programming.

This will commence with the state elections scheduled in Karnataka in May 2023, assembly elections in Rajasthan, Madhya Pradesh and Chhattisgarh in January 2024, leading up to the General elections in April-May 2024. 

The channel offers various solutions to advertisers such as branded content, Non-FCT elements, and other customised ad formats that aim to help them connect with their target audience.  

Smriti Mehra, CEO, Business Cluster, Network18, said, "CNN-News18 is proud of its unparalleled leadership in the English news space and remain committed to providing nuanced analysis and objective reporting on stories from India and around the world. In order to deliver world-class programming with an enhanced advertising experience for our clients, we will be taking some bold steps. As we increase our ad rates, we will offer innovative solutions to help advertisers connect with their target audience in a nuanced manner.” 

“The year ahead will see some of the key states going to polls, the 18th G20 Heads of State and Government Summit in New Delhi in September, the cricket World Cup in October and November and finally the general elections in 2024. The upcoming year holds a lot of promise for the TV news genre and CNN-News18 would continue to add value for its advertisers. We thank all our existing advertisers who have put their faith in us and also look forward to welcoming new clients,” she added. 

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