CNBC-TV18 launches sub-brand “Next Gen” aimed at Gen Z audience

CNBC-TV18 has launched a sub-brand named CNBC-TV18 Next Gen - the "Voice of a New Generation, with the credibility of CNBC-TV18."

The platform highlights its objective of providing information and inspiration to the new generation of India who are poised to become future decision-makers.

The launch of CNBC-TV18 Next Gen was conducted virtually on April 6, 2023. The launch featured a Instagram Live Marathon, with lifestyle influencers and artists joining Insta live on the new page, followed by Shereen Bhan herself on Insta live for a short take on "Why CNBC-TV18 Next Gen."

The new platform includes a standalone content platform (cnbctv18.com/next-gen), a dedicated Instagram page, a YouTube playlist, all that aims to become the GenZ content destination.

The sub-brand provides information and inspiration on topics like personal tech, mental health, jobs and career, and lifestyle and travel, among others. The virtual launch featured several influencers, including Ritvi Shah- fashion influencer, Shivani Bafna- NRI lifestyle influencer, Niki Mehra Madan- Content Creator and mental health advocate, Roshni Chopra- ex-actor and now full-time creator, Rajan Batra- lead singer of The Yellow Diary, Tejas Patil- personal tech expert, and Abhinav Bindra- Olympic Gold medallist.

Shereen Bhan, Managing Editor, CNBC-TV18, said, “CNBC-TV18 has stood for providing credible, actionable information for its viewers for over two decades. As India ushers in an era of new savers and investors, CNBTV18 is ready to be a one-stop destination to address the needs of the young aspirational Indian. From personal finance and investing to tech and entrepreneurship, careers, gadgets, travel, food, and fashion, our brand-new offering, “CNBC-TV18 Next Gen, is dedicated to the young Indian.”

Smriti Mehra, CEO, Business News, Network18, said, “As per recent surveys, the younger generation under the age of 25, or GenZ, is going to have the highest purchasing power. Also, 75% of the GenZ are going to prefer a better quality of life and work-life balance over money in the bank. CNBC-TV18, in its two decades of legacy, has always elevated the lifestyles and aspirations of its viewers and we are committed to doing the same for the next generation also. Moreover, as more and more brands target GenZs, CNBC-TV18 Next Gen is a rightly placed sub-brand at the right time for brands to create meaningful content with the credibility of CNBC-TV18 and target this audience base.”

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