Cadbury Bournvita issues statement in response to viral 'deinfluencing' video

As per the company, the product, as claimed in the packaging, contains nutrients which help in the healthy functioning of the immune system

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Cadbury Bournvita issues statement in response to viral 'deinfluencing' video

As ‘deinfluencing’ takes over the social media trends list, there have been various videos posted on Twitter, Instagram, etc. by influencers wherein they have called out some of the most prominent brands for allegedly cheating the public through their packaging, claims and endorsements, among other ways.

The latest viral video on the block was the one shared by a Twitterati - namely Rishi Bagree – wherein the person appearing in the video called out Cadbury Bournvita for not standing by the product features and claimed benefits of the product.

In the product review video posted on Twitter, the individual claimed that one of the four features listed on the primary packaging of Cadbury Bournvita, i.e- immune system, was only added to the list of benefits - including active brain, strong muscles and strong bones - in the aftermath of the pandemic, as everyone was on the lookout for ‘immunity’ building products.

He also went on to claim that the product benefit was listed on the packaging without the company making any modifications in its composition.

Taking cognisance of the viral video, Cadbury attempted to clear the air around their product through a post on Instagram.

The image posted on the company’s handle mentions that the product, as claimed in the packaging, contains nutrients namely- Vitamin A, C, D, Iron, Zinc, Copper and Selenium which “help build immunity”.

The company also claimed that they have for many years stated “Helps with healthy functioning of the immune system” on the back of their packs - even before the Covid-19 pandemic began. 

As per the video, that has made several rounds on social media now, Bournvita contains ingredients like Colour (150 C), a caramel colour, which is known for causing cancer and reducing immunity and several other ingredients which are either sugar or a non-healthy alternative to it.

Towards the end of his video, the individual also went on to question as to how having 50g of sugar in an average 100g of Bournvita helps in immunity building or any of the claims made on the package and that Cadbury is not a health company but a chocolate company.

“Instead of an active kid, there should be a sick kid in the photo here (ref.-on the package). The tagline here is ‘Tayyari Jeet Ki’, but I think their tagline should be ‘Tayyari Diabetes ki’,” he said.

Responding to this, Cadbury Bournvita said that “Every serve of Bournvita has 7.5 grams of added sugar, which is approximately one-and-a-half teaspoons. This is much less than the daily recommended intake limits of sugar for children.” 

This shows that there might be some truth in the claims made in the video as the company has chosen to stay silent on the usage of sugar supplements, and also an average serving of Bournvita of 15-20 grams having 7.5 grams of sugar (as per their own statement) is still a lot. This is when one does not take into account the effect of other sweetening agents used in the product.

Furthermore, in a probable response to the accusation of using the colour which can cause Cancer, the company chose not to go in the details but added, “Bournvita is a scientifically designed formula made with ingredients that are approved for use and all our ingredients are declared on the pack.”

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