Aryan Khan ropes in dad Shah Rukh Khan to promote launch of his luxury streetwear brand 'D'yavol X'

Shah Rukh Khan’s son Aryan Khan has launched his own luxury streetwear brand ‘D’yavol X’. Aryan has onboarded his dad to promote the launch. This also marks the first time when the father-son duo is together on the screen.

The ad film:

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by @dyavol.x

In the ad, Aryan seems tense as he is in the process of developing ideas and the perfect logo for his brand. Nothing seems to be giving him satisfaction, and in frustration, he throws the chalk away and strikes a line on the board with red paint. Moving ahead in the ad, Shah Rukh Khan enters the screen and looks at the board. He picks up the paintbrush and strikes a line across making it a cross mark to reveal the new logo of D’yavol X.

While announcing his new venture, Aryan wrote on Instagram, “It’s been nearly 5 years since the conception of this lifestyle luxury collective. D’Yavol is finally here.”

Aryan also wrote that the brand’s drop will go live on Sunday, April 30 only at dyavolx.com. “Limited release. Don’t be late.”

The official page of the brand also shows Aryan behind the lens looking completely focused, it should also be noted that the ad film has been directed by him.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by @dyavol.x

Recently, Shah Rukh Khan’s daughter Suhana Khan too became the brand ambassador for makeup brand Maybelline New York. The actor’s wife, Gauri Khan, too has featured in numerous ads over the years. 

Credits:

Production House: Red Chillies Entertainment

Director: Aryan Khan

Dop: Raja Mahadhevan

Production Designer: Dipankar Dasgupta

Aryan Styled by: Mohit Rai

SRK Styled by: Shaleena Nathani

Post Producer: Siddhesh N. Sawant

Editor: Darling Richardson

Visual Effects Studio: Red Chillies.Vfx

Chief Creative Producer: Harry Hingorani

VFX Art Director: Partha Das

2D Supervisor: Amrut Shinde

VFX Associate Supervisor: Jaykumar Bhaskaran

VFX Associate Line Producer: Monalisa Chatterjee

Color By: Red Chillies.Color

Sr. Colorist: Makarand Surte

Business Head: Nishit Shetty

Sr. Line Producer: Shridhar Mitke

Music: Ujwal Gupta

Sound Design: Anirban Sengupta

Mix engineer: Sudeepta Sadhukhan

Creative Idea: Nikunj Agarwal, Bunty Singh, Aryan Khan

Info@BestMediaInfo.com