7UP launches TVC featuring new brand ambassador Anirudh Ravichander

In line with its commitment to refresh audiences this summer,

7UP has onboarded singer Anirudh Ravichander as brand ambassador and has launched a musical featuring him which aims to enthral the audiences.

Ravichander brings his style and persona to 7UP world with the aim to refresh audiences through the anthem.

In the opening scene, the protagonist is stuck in gridlock on a hot, muggy day, and he notices that everyone around him looks exhausted. As the protagonist opens the 7UP bottle in his bag to take a drink, the poster of Ravichander on a 7UP truck catches his eye, drawing his attention away from the traffic and the onslaught of vehicles.

The scene shifts to the vehicle, where Ravichander is serenading the protagonist to the tune of the new 7UP Super Duper Refresher commercial. As he sings, he takes on the personae of those in the audience, and the protagonist and the crowd at large soon join him in dancing and having a good time despite the oppressive heat. A splash of water greets him as he unlocks the 7UP truck, bringing him back to the real world and his 7UP bottle.  

Naseeb Puri, Senior Marketing Director, Energy, Hydration and Flavours, PepsiCo India, said, "7UP is committed to providing refreshing experiences and what could possibly be more refreshing than a Super-Duper Refresher anthem by none other than the musical genius, Anirudh. We are extremely excited to have him on board and can’t wait for the youth to start grooving to 7UP’s ultimate upliftment anthem this summer.”

Ravichander said, "I am absolutely thrilled to have joined the 7UP family, as it is a brand I have literally grown up with. Working on the musical has been very refreshing and the creative journey we took together has been super-duper fun. I personally love the foot tapping number and cannot wait for the youngsters to enjoy it as much as I do”

The new TVC will be amplified across TV, digital, outdoor, and social media.

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