Valvoline Cummins, the engine oil maker and lubricant manufacturer, has launched a new TVC titled - #2000kmZyadaKaVaada.
The campaign film starts with a customary question with regards to mileage ‘Kitna Deti Hai’ and gets an unbelievable response ‘2000 kms Se Bhi Zyada’.
The film ends with a promise to ride up to 2000 kms more in a year with its new Champ 4T Fuel Efficient engine oil. With 8% more fuel efficiency, an average daily rider who travels 60-70kms will be able to translate additional 2000km in 12 months.
Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins India JV, said, “Our new campaign reinforces the brand’s promise of continuous innovation that has been a constant for us, for over 150 years. The inspiration for this campaign has come from the most common question that a person asks with regards to mileage ‘Kitna Deti Hai’ and how we at Valvoline are constantly innovating to bring solutions like Champ 4T fuel efficient. India is moving forward, and we are determined to provide optimum solutions to fuel the ambitions of our bikers to help them with better mileage at an affordable price.”
Shiveshwar Raj Singh, National Creative Head, Innocean Worldwide India, said, “The brief was to build a strong narrative around the Valvoline Champ 4T fuel efficiency innovation, a key benefit for cost-conscious customers who want to maximise mileage. It’s a slice of life ad where two strangers from similar background get talking. Here, two sales professionals get talking about their bikes and mileage. A typical setup which results in a quick banter which allows us to naturally segue into the product. The advantage of 8% extra mileage which Valvoline delivers is built into their conversation in a way that will surprise everybody. A relatable piece that will surely grab the target audience.”
The new TVC will be aired across national and regional GEC and sports channels along with other social media platforms.