Uber's new campaign raises awareness for its Intercity offering

Uber has launched its new marketing campaign for Uber Intercity, its product for outstation travel.

With the resurgence in intercity leisure travel, the campaign has been timed just ahead of the busy summer travel season. The multi-film digital campaign highlights the ease of travel booking, convenience of door-step pick-ups and affordable one-way fares for out-of-town travel on Uber.

With the ability to reserve trips up to 30 days in advance, Uber Intercity is built for planned outstation trips. The films creatively highlight the reliability and convenience while showcasing that no city is too far with over 2,000 intercity routes now available on Uber.

Ameya Velankar, Head Of Marketing, Uber India and South Asia, said, "We're excited to launch visually stunning short films that showcase the diverse use cases of Uber Intercity. Using a consistent story formula and single product message of 'Go Anywhere,' we're confident that these films will inspire many more riders to choose Uber Intercity for their outstation travel needs."

With this campaign, Uber is driving awareness and salience for its intercity product in a category where scheduling outstation travel in-app is still a novelty.  

The short films are part of a product depiction, stressing on the usability of Uber's Intercity product across varied customer needs. The first film features a young college boy visiting his "first love" back home, while the second film features a go-getter making a presentation of a lifetime.

The videos will be available on Uber's social media channels and other digital platforms, and the campaign is part of Uber's ongoing efforts to make travel seamless and convenient for everyone, everywhere.

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