Spikes Asia 2023: Leo Burnett India bags two Grand Prix

Spikes Asia has revealed the Grand Prix and Special Award winners for 2023. Leo Burnett India has become the only agency from India to fetch Grand Prix for India this year. 

The agency has brought home two Grand Prix: one for P&G Whisper’s ‘The Missing Chapter’ in the Healthcare category and the other for Mondelez Oreo’s ‘#BringBack2011’ campaign in the Social and Influencer category. 

Leo Burnett India also bagged the Asia-pacific Agency of the Year award and became the Agency of the Year in the India market. 

In total, the agency brought home two Grand Prix (Whisper & Oreo), one Glass, two Gold, three Silver and five Bronze Spikes. 

BBDO India became the Strategy and Effectiveness Agency of the Year.

Altogether, India won a total of 2 Grand Prix, 13 Gold, 21 Silver, 25 Bronze and 2 Glass.  

Bindu Menon, CEO and Co-founder, Pointblank Healthcare Communications, India and Jury President for the 2023 Healthcare Jury, said, “The Grand Prix winner in Healthcare was 'The Missing Chapter' by Whisper from Leo Burnett India. This work scored on all aspects. It was a great strategy backed by powerful execution, brilliant art direction and illustration. The idea was simple but the craft took it to another level. This work can bring about irrevocable change and is truly life-changing in terms of impact. While the work was addressing a key social issue related to the category, the impact this could have on the client’s business is undeniable."

The jury president for the Social and Influencer category was Swati Bhattacharya, Creative Chairperson, FCB, India.

Dheeraj Sinha, CEO Leo Burnett, South Asia and Chairman BBH India, said, “We are chuffed to be recognized as the ‘Asia Pacific Agency of the Year’ at one of Asia’s biggest platforms for creativity. At Leo Burnett, we’ve been tirelessly working to create work for our clients that solves both business and human problems and makes a real impact. And the fact that its work across six brands has been recognised across categories including Glass, Healthcare, PR etc, is a testament to the culture of creativity that we have managed to build. We are thankful to our client partners who have believed in our thinking. This is for all the awesome teams at Leo Burnett.”

Rajdeepak Das, CEO and Chief Creative Officer, Leo Burnett, South Asia, said, “Having our work across six brands including P&G - Whisper, Mondelez - Oreo, MPL, Airtel, Spotify, Burger King being recognized across categories at Asia’s biggest creative award show tells us that we are doing something right. We believe in epic brands doing epic work. From bringing the missing chapter on periods to Indian textbooks so that 23 million girls don’t drop out of school to designing the jersey for the Indian cricket team using data, to creating the biggest social media frenzy to help India #BringBacktheWorldCup and giving India a chance to watch the unrecorded iconic 175 runs scored by Kapil Dev, we have been trying and will keep trying to push the boundaries of creativity. Cheers to our brand partners and the team.”

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