Spikes Asia 2023: India brings home a total of 61 awards

Spikes Asia has released details of the Gold, Silver and Bronze winners for the 36th edition of the awards. 

India has brought home a total of 61 Spikes, including 13 Gold, 21 Silver, 25 Bronze and 2 Glass.  

There were no winners in the Mobile, Music, Radio & Audio, Creative Effectiveness and Film craft categories. 

Last year, India bagged 56 awards at Spikes Asia. 

Following a shortlist of 651 pieces of work, 118 Bronze, 83 Silver and 45 Gold Spikes have been awarded. The Gold Winners will now compete to take a coveted Grand Prix.

Australia leads with the highest number of Spikes with 65 awards in total. India is ranking second with 61, followed by Japan with 36.

The Grand Prix and Special Award winners will be announced on Thursday, March 9, 2023. 

Below is the list of winning work from India:

Brand experience and activation

India got one Gold, one Silver and four Bronze Spikes in this category. 

VMLY&R has fetched a Gold Spike for ‘The Killer Pack’ campaign done for Maxx Flash in the Cultural Insights sub-category. 

The agency got a Bronze Spike for ‘Adeli’ campaign done for Unipads in the Social behaviour sub-category. 

Ogilvy India got a Silver and Bronze Spike for the ‘Shah Rukh Khan - My ad’ campaign done for Cadbury Celebrations. The agency won the Silver Spike in the Use of Broadcast sub-category and the Bronze in the Tech-led brand experience category. 

Leo Burnett has got a Bronze for ‘The Missing Chapter’ campaign created for Whisper Sanitary Napkins in the Healthcare sub-category. 

VMLY&R Commerce brought home one Bronze for ‘Smart Fill’ work for Unilever’s Surf Excel, Comfort and Vim in the Corporate purpose and social responsibility category.  

Creative Commerce

McCann India ​​has got the only Bronze for ‘Shagun ka lifafa’ campaign done for Ujjivan Small Finance Bank in the Targeting, insights and personalisation sub-category.  

Creative Data

India earned one Silver and one Gold in this category. 

Leo Burnett brought home a Gold Spike for the ‘Billion Cheers Jersey’ work for MPL Sports in the data-driven consumer product sub-category. 

Ogilvy India has won a Silver Spike for the ‘Shah Rukh Khan - My ad’ campaign done for Mondelez’s Cadbury Celebrations.

Design

India got 2 Silver Spikes in this category. 

VMLY&R’s campaign ‘The Killer Pack’ campaign done for Maxx Flash won a Silver Spike in the Environmental/Social impact sub-category. 

DDB Mudra won a Silver for Charlie Chaplin Foundation’s ‘A Silent Frown’ campaign. 

Digital Craft

Ogilvy India brought home the only Spike in the category. It got a Silver spike for ‘Shah Rukh Khan - My Ad’ campaign in the Curation of data sub-category. 

Direct

India brought home four Silver Spikes and three Bronze Spikes in the category. 

Leo Burnett has got a Silver for ‘The Missing Chapter’ campaign created for Whisper Sanitary Napkins in the Healthcare sub-category. 

Ogilvy India won a Silver and Bronze for the ‘Shah Rukh Khan - My ad’ campaign done for Mondelez’s Cadbury Celebrations. The agency won a Silver in the Use of technology and a Bronze in Data-driven targeting categories. 

Kinnect/FCB India too fetched a Silver and Bronze Spike in the category for ‘Chatpat’ campaign created for SOS Children’s Villages India. It won a Silver in Breakthrough on a budget sub-category and a Bronze in the Use of social/digital platforms.

McCann India ​​has earned a Silver Spike for ‘Shagun ka lifafa’ campaign done for Ujjivan Small Finance Bank in the social behaviour sub-category. 

DDB Mudra fetched a Bronze for Indeed job Portal’s ‘The Hire’ campaign in the Cultural insights sub-category. 

Entertainment

Dentsu Creative’s ‘The Protest Match ‘ for Global ESports and Gaming won a Bronze in the Sports for good sub-category. 

Film

India garnered nine Spikes, including one Gold, four Silver and four Bronze in this category. 

The Womb brought home the only Gold Spike in the category for India for Truecallers’ ‘Red is the new black’ campaign in the Cultural insights sub-category. 

In the consumer services/B2B sub-category, L&K Saatchi & Saatchi won one Silver and two Bronze and The Womb got one Bronze. 

L&K Saatchi & Saatchi fetched Silver Spike for Zepto’s 10-minute delivery ‘Airport’ and ‘Clinic’ films and Bronze Spike for ‘Restaurant’ and ‘Clinic’ films for Zepto. 

The Womb got Bronze Spike for ‘Red is the new black’ film created for Truecaller. 

The same Zepto’s work also won a Silver in the Cultural insights sub-category. 

The Womb’s work ‘Red is the new black’ also won a Silver in the Social behaviour sub-category. 

Glass: The award for change

McCann India’s ‘Shagun ka Lifafa’ and Leo Burnett’s ‘The Missing Chapter’ won a Glass Spike each in the category.

Media

India got one Gold Spike, two Silver Spikes and three Bronze Spikes in this category

FCB has got a Silver Spike for 'Unbox Me' campaign done for Unaids in the Not-for-profit/Charity/Government sub-category. 

Leo Burnett fetched a Bronze Spike for 'The Missing Chapter' campaign done for Whisper sanitary napkins in the Use of Ambient Media: Large Scale sub-category.

Kinnect got a Bronze Spike for 'Chatpat' campaign done for Sos Children's Villages in the Use of events/Stunts sub-category.

Ogilvy won a Gold Spike for 'Shah Rukh Khan My-Ad' campaign done for Cadbury Celebrations in the Data-Driven Targeting sub-category. 

BBDO fetched a Silver Spike for 'See Equal #ShareTheLoad' work done for Ariel detergent in the Cultural Insight sub-category 

Lowe Lintas/Mullenlowe won a Bronze Spike for 'Handwashing Kebabs' campaign done for Lifebuoy Soap in the Breakthrough on a Budget sub-category.

Outdoor

India won one Gold Spike, one Silver Spike and three Bronze Spikes in this category. 

VMLY&R won a Gold Spike and a Bronze Spike for 'The Killer Pack' campaign done for Maxx Flash. The Gold Spike is won in the Local Brand sub-category and Bronze Spike in the Promotional Items & Printed Media sub-category.

McCann has fetched a Bronze Spike for 'Shagun Ka Lifafa' campaign done for Ujjivan Small Finance Bank Banking Services Savings Account for Women in Promotional Items & Printed Media sub-category.

Lowe Lintas/Mullenlowe got a Bronze Spike for the 'Handwashing Kebabs' campaign done for Unilever Lifebuoy Soap in the Social Behaviour sub-category.

Leo Burnett won a Silver Spike for 'The Missing Chapter' campaign done for Whisper Sanitary Napkins in the Corporate Purpose & Social Responsibility sub-category.

PR 

India won two Gold Spikes, one Silver Spike and one Bronze Spike in this category. 

FCB won a Bronze Spike for 'Unbox Me' campaign done for Unaids in the Social Engagement sub-category.

Kinnect has fetched a Gold Spike for 'Chatpat' campaign done for Sos Children's Villages in Social Engagement sub-category 

VMLY&R got a Silver Spike for 'Adeli' campaign done for Unipads in the Use of Events & Stunts sub-category. 

Leo Burnett brought home a Gold Spike for 'The Missing Chapter' campaign done for Whisper sanitary napkins in the Corporate Purpose & Social Responsibility sub-category.

Print and Publishing

India won one Silver Spike in this category.

DDB Mudra won a Silver Spike for 'A Silent Frown' campaign done for the Charlie Chaplin Museum Foundation in the Innovative and Adapted use of Print & Publishing sub-category. 

Social and Influencer

India won three Gold Spikes and two Bronze Spikes in this category.

Leo Burnett got a Gold Spike for '#BringBack2011' campaign done for Oreo in the Consumer Goods sub-category. 

DDB Mudra has fetched a Gold Spike for 'Bothard' work done for MTV Reality Show in Media/Entertainment sub-category.

Kinnect won a Gold Spike and a Bronze Spike for 'Chatpat' campaign done for SOS Children's Villages. The Gold Spike is won in the Breakthrough on a Budget sub-category and Bronze Spike in the Not-for-profit/Charity/Government sub-category.

FCB brought home a Bronze Spike for 'Unbox Me' campaign done for Unaids in Cultural Insight sub-category. 

Strategy and Effectiveness

India won one Gold Spike and two Bronze Spikes in this category.

BBDO won a Gold Spike and a Bronze Spike for 'See Equal #ShareTheLoad' campaign done for Ariel Detergent. The Gold Spike is won in the Long-term Strategy sub-category and Bronze Spike in the Consumer Goods sub-category. 

Leo Burnett has fetched a Bronze Spike for 'The Missing Chapter' work done for Whisper Sanitary Napkins in Brave Brands sub-category.

Jenny Lau, Events Director, Spikes Asia, said, “Our Juries are delighted to reveal the Bronze, Silver and Gold Award Winners for 2023. Across the 24 Awards, we have seen some truly inspiring work, which presents a fascinating insight into the creative landscape today, as well as the direction the industry is heading in. We’re excited to announce the Grands Prix and Special Awards later this week and uncover key insights and trends through Spikes Unlocked on 23 March and the Spikes Creativity Report on 30 March.”

Simon Cook, CEO, Lions, added, “The Spikes Asia juries have selected winners that establish a body of stand-out work representative of the diversity of creativity across Asia Pacific. We would like to extend our congratulations to all winners and thank the juries for their time and expertise. We look forward to announcing and celebrating the Grand Prix and Special Award winners.”

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