Advertisment

Spikes Asia 2023: 121 entries from India shortlisted

Of the initial 3,005 entries from 21 countries, 601 entries have made it to the shortlists 

author-image
BestMediaInfo Bureau
Updated On
New Update
Spikes Asia 2023: 121 entries from India shortlisted

Spikes Asia has released shortlists across 20 categories for the 36th edition of the awards.

Altogether, 121 entries from India have been shortlisted.

There are no shortlists in the music, radio and audio categories from India.

Australia, Japan and India are leading the shortlists. 

Of the initial 3,005 entries from 21 countries, 601 entries have made it onto the shortlists. 

The Design, Glass: The Award for Change, Integrated and Mobile Spikes shortlists will be released on Friday, March 3. 

The Gold, Silver and Bronze winners will be announced on Tuesday, March 7, followed by the Grands Prix and Special Award winners on Thursday, March 9. 

Below is the list of shortlists from India:

Brand experience and activation

Serial Number

Title

Brand

Product/Service

Entrant

Subcategory

1

See Equal #ShareTheLoad

Ariel

Detergent

BBDO

Consumer goods

2

Adeli

Unipads

Unipads reusable sanitary pads

VMLY&R

Healthcare

3

The Missing Chapter

Whisper

Sanitary napkins

Leo Burnett

Healthcare

4

Shahrukh Khan My ad

Mondelez India

Cadbury Celebrations

Ogilvy

Use of Broadcast

5

Adeli

Unipads

Unipads reusable sanitary pads

VMLY&R

Guerrilla marketing and stunts

6

Airtel 175 Replayed

Airtel

Telecommunications

Leo Burnett

Live shows/Concerts/Festivals

7

See Equal #ShareTheLoad

Ariel

Detergent

BBDO

Customer retail/In-store experience

8

Ariel Long term

Ariel

Detergent

BBDO

Integrated brand experience

9

Shah Rukh khan My ad

Mondelez India

Cadbury Celebrations

Ogilvy

Tech-led brand experience

10

Adeli

Unipads

Unipads reusable sanitary pads

VMLY&R

Social behaviour

11

The Killer Pack

Maxx Flash

Maxx Flash Mosquito repellent coil

VMLY&R

Cultural Insights

12

See Equal #ShareTheLoad

Ariel

Detergent

BBDO

Cultural Insights

13

#BringBack2011

Oreo

Oreo

Leo Burnett

Cultural Insights

14

Handwashing Kebabs

Unilever

Lifebuoy Soaps

Lowe Lintas

Breakthrough on a budget

15

Smart fill

Unilever

Surf Excel, Vim, Comfort

VMLY&R Commerce

Corporate purpose and social responsibility

Creative Commerce

Serial Number

Title

Brand

Product/Service

Entrant

Sub-category

1

Smart Fill

Unilever

Surf Excel, Vim, Comfort

VMLY&R Commerce

Sustainable commerce

2

Shagun ka lifafa

Ujjivan Small Finance Bank

Banking services - Saving accounts for women

McCann India

Innovative use of media

3

Shagun ka lifafa

Ujjivan Small Finance Bank

Banking services - Saving accounts for women

McCann India

Targeting, insights and personalisation

4

Shagun ka lifafa

Ujjivan Small Finance Bank

Banking services - Saving accounts for women

McCann India

Social behaviour and cultural insights

5

Smart Fill

Unilever

Surf Excel, Vim, Comfort

VMLY&R Commerce

Corporate purpose and social responsibility

Creative Data

Serial Number

Title

Brand

Product/Service

Entrant

Subcategory

1

Airtel 175 Replayed

Airtel

Telecommunication

Leo Burnett

Social data and insight

2

Shah Rukh Khan My Ad

Mondelez India

Cadbury Celebration

Ogilvy

Data Storytelling

3

Billion Cheers Jersey

MPL Sports

Billion Cheers Jersey

Leo Burnett

Data-driven Consumer Product

Outdoor

Serial Number

Title

Brand

Product/Service

Entrant

Sub-category

1

The Killer Pack

Maxx Flash

Maxx Flash Mosquito repellent coil

VMLY&R

Promotional items and printed media

2

Shagun ka Lifafa

Ujjivan Small Finance Bank

Banking services - Saving accounts for women

McCann India

Promotional items and printed media

3

The Killer Pack

Maxx Flash

Maxx Flash Mosquito repellent coil

VMLY&R

Local brand

4

Handwashing Kebabs

Unilever

Lifebuoy

Lowe Lintas

Social behaviour

5

The Killer Pack

Maxx Flash

Maxx Flash Mosquito repellent coil

VMLY&R

Cultural insights

6

The Missing Chapter

Whisper

Sanitary napkins

Leo Burnett

Corporate Purpose and social responsibility

PR

Serial number

Title

Brand

Product/Service

Entrant

Subcategory

1

Unbox Me

UNAIDS

UNAIDS

FCB India

Not-for-profit/Charity/Government

2

Unbox Me

UNAIDS

UNAIDS

FCB India

Social engagement

3

Chatpat

SOS Children’s Village India

SOS Children’s Village India

Kinnect/FCB India

Content creation and production

4

Adeli

Unipads

Unipads reusable sanitary pads

VMLY&R

Use of events and stunts

5

Pehle Padhai Phir Shaadi

Bharatmatrimony

Online matrimony service

Dentsu Creative

Cultural insights

6

Chatpat

SOS Children’s Village India

SOS Children’s Village India

Kinnect/FCB India

Breakthrough on a budget

7

The Missing Chapter

Whisper

Sanitary napkins

Leo Burnett

Corporate purpose and social responsibility

8

Chatpat

SOS Children’s Village India

SOS Children’s Village India

Kinnect/FCB India

Innovative use of influencers

Print & publishing

Serial number

Title

Brand

Product/service

Entrant

Sub-category

1

A Silent Frown

Charlie Chaplin Museum Foundation

Charlie Chaplin Museum Foundation

DDB Mudra Group

Not-for-profit/Charity/Government

2

Charlie Chaplin Museum Foundation

Charlie Chaplin Museum Foundation

Charlie Chaplin Museum Foundation

DDB Mudra Group

Innovative and adapted use of print and publishing

Social & Influencer

Serial number

Title

Brand

Product/Service

Entrant

Sub-category

1

#BringBack2011

Oreo

Oreo

Leo Burnett

Consumer Goods

2

Bothard

MTV

Reality show

DDB Mudra

Media and entertainment

3

Chatpat

SOS Children’s Village India

SOS Children’s Village India

Kinnect/FCB India

Not-for-profit/Charity/Government

4

Shah Rukh Khan My Ad

Mondelez India

Cadbury Celebrations

Ogilvy

Real-time response

5

The Protest Match

Global esports

E-sports and gaming

Dentsu Creative

Innovative use of community

6

Chatpat

SOS Children’s Village India

SOS Children’s Village India

Kinnect/FCB India

Content placement

7

Chatpat

SOS Children’s Village India

SOS Children’s Village India

Kinnect/FCB India

Innovative use of influencers

8

Shah Rukh Khan My Ad

Mondelez India

Cadbury Celebrations

Ogilvy

Innovative use of influencers

9

Unbox Me

UNAIDS

UNAIDS

FCB India

Cultural insights

10

#BringBack2011

Oreo

Oreo

Leo Burnett

Cultural insights

11

Chatpat

SOS Children’s Village India

SOS Children’s Village India

Kinnect/FCB India

Breakthrough on a budget

Strategy and Effectiveness

Serial number

Title

Brand

Product/Service

Entrant

Sub-category

1

See Equal #ShareTheLoad

Ariel

Detergent

BBDO India

Consumer Goods

2

#BringBack2011

Oreo

Oreo

Leo Burnett

Consumer goods

3

Changing entrenched snacking behaviour to drive exponential growth

Lay’s

Lay’s

PepsiCo India

Use of insights and analytics

4

The Missing Chapter

Whisper

Sanitary napkins

Leo Burnett

Brave brands

5

See Equal #ShareTheLoad

Ariel

Detergent

BBDO India

Brave brands

6

See Equal #ShareTheLoad

Ariel

Detergent

BBDO India

Long-term strategy

7

Keep Girls in School

Whisper

Sanitary napkins

Leo Burnett

Long-term Strategy

8

Smart Fill

Unilever

Vim, Comfort, Surf Excel

VMLY&R Commerce

Corporate purpose and social responsibility

Creative Effectiveness

Serial Number

Title

Brand

Product/Service

Entrant

Subcategory

1

H is for Handwashing

Unilever

Lifebuoy soap

Lowe Lintas

Multimarket

2

Stayfree Daughter’s Day ‘21

Stayfree

Sanitary napkin

DDB Mudra

Creative effectiveness for good

3

EatQual

Hardcastle Restaurants

McDonald’s

DDB Mudra

Creative effectiveness for good

4

See Equal #ShareTheLoad

Ariel

Detergent

BBDO India

Sustained success

Digital Craft 

Serial Number

Title

Brand

Product/Service

Entrant

Sub-category

1

The Unfiltered History Tour

Vice World News

Vice World News

Dentsu Creative

UX and journey design

2

Shahrukh Khan My Ad

Mondelez India

Cadbury Celebrations

Ogilvy

Curation of data

3

Shahrukh Khan My Ad

Mondelez India

Cadbury Celebrations

Ogilvy

Innovative use of technology

Direct

Serial Number

Title

Brand

Product/Service

Entrant

Subcategory

1

The Missing Chapter

Whisper

Sanitary napkins

Leo Burnett

Healthcare

2

Chatpat

SOS Children’s Villages India

SOS Children’s Villages India

Kinnect- FCB India

Data Storytelling

3

Unbox Me

UNAIDS

UNAIDS

FCB India

Not-for-profit/Charity/ Government

4

Shahrukh Khan My Ad

Mondelez India

Cadbury Celebrations

Ogilvy

Use of technology

5

Chatpat

SOS Children’s Villages India

SOS Children’s Villages India

Kinnect- FCB India

Use of social/ digital platforms

6

Shahrukh Khan My Ad

Mondelez India

Cadbury Celebrations

Ogilvy

Data-driven targeting

7

Shagun ka Lifafa

Ujjivan Small Finance Bank

Banking services- Saving accounts for women

McCann India

Social behaviour

8

Shagun ka Lifafa

Ujjivan Small Finance Bank

Banking services- Saving accounts for women

McCann India

Cultural insight

9

The Hire

Indeed

Indeed Job portal

DDB Mudra

Cultural insight

10

See Equal #ShareTheLoad

Ariel

Detergent

BBDO India

Cultural insight

11

Chatpat

SOS Children’s Villages India

SOS Children’s Villages India

Kinnect- FCB India

Breakthrough on a budget

Entertainment 

Serial Number

Title

Brand

Product/Service

Entrant

Subcategory

1

The Protest Match

Global eSports

Esports and Gaming

Dentsu Creative

Sports: Live experience

2

The Protest Match

Global eSports

Esports and Gaming

Dentsu Creative

Sports for good

Film

Serial Number

Title

Brand

Product/Service

Entrant

Sub-category

1

Airport

Zepto

Zepto 10 minute delivery

Law & Kenneth Saatchi & Saatchi

Consumer services/ Business to Business

2

Clinic

Zepto

Zepto 10 minute delivery

Law & Kenneth Saatchi & Saatchi

Consumer services/ Business to Business

3

Red is the new Black

Truecaller

Truecaller

The Womb Communications

Consumer services/ Business to Business

4

Traffic

Spotify

Music

Leo Burnett

Media/Entertainment

5

Airport

Zepto

Zepto 10 minute delivery

Law & Kenneth Saatchi & Saatchi

Consumer services/ Business to Business

6

Restaurant

Zepto

Zepto 10 minute delivery

Law & Kenneth Saatchi & Saatchi

Consumer services/ Business to Business

7

Red is the new Black

Truecaller

Truecaller

The Womb Communications

Consumer services/ Business to Business

8

Netflix Playback 2022 (The return of the Fanverse)

Netflix India

Netflix

Creativeland Digital Technologies- Netflix

Branded content and Entertainment film

9

Airtel 175 Replayed

Airtel

Telecommunication

Leo Burnett

Use of Film

10

The Great Celebrity Hack

Burger King

Quick service restaurant

Leo Burnett

Use of Film

11

#BringBack2011

Oreo

Oreo

Leo Burnett

Use of Film

12

The idea of India

The Times of India

The Times of India

Wunderman Thompson

Single-market campaign

13

Red is the new Black

Truecaller

Truecaller

The Womb Communications

Social behaviour

14

Zepto- Indian Stretchable Time

Zepto

Zepto 10 minute delivery

Law & Kenneth Saatchi & Saatchi

Cultural insight

15

Red is the new Black

Truecaller

Truecaller

The Womb Communications

Cultural insight

16

Voicing some question is as important as getting their answers #SearchForChange

Google

Google Voice

MullenLowe Lintas

Cultural insight

Film Craft

Serial Number

Title

Brand

Product/Service

Entrant

Sub-category

1

The Steel of Oman

Jindal Shadeed Iron & Steel

Jindal Steel

Wieden+Kennedy/Early Man Film Pvt Ltd

Cinematography

2

Parachute Kalpavriksha - The Farmer

Parachute

Spirit of The Farmers

Brand David Communications/Good Morning

Cinematography

Healthcare

Serial Number

Title

Brand

Product/Service

Entrant

Subcategory

1

The Killer Pack

Maxx Flash

Maxx Flash Mosquito Repellent Coil

VMLY&R

OTC Applications

2

Memory Karaoke

MTV

MTV & ARDSI

Ogilvy

Brand-led Education & Awareness

3

The Missing Chapter

Whisper

Sanitary napkins

Leo Burnett

Brand-led Education & Awareness

4

The Missing Chapter

Whisper

Sanitary napkins

Leo Burnett

Brand-led Education & Awareness

5

The Missing Chapter

Whisper

Sanitary napkins

Leo Burnett

Brand-led Education & Awareness

6

The Missing Chapter

Whisper

Sanitary napkins

Leo Burnett

Brand-led Education & Awareness

7

The Missing Chapter

Whisper

Sanitary napkins

Leo Burnett

Brand-led Education & Awareness

8

Adeli

Unipads

Unipads reusable sanitary pads

VMLY&R

Brand-led Education & Awareness

9

Handwashing Kebabs

Unilever

Lifebuoy Soap

Lowe Lintas/Mullenlowe Singapore

Brand-led Education & Awareness

10

Adeli

Unipads

Unipads reusable sanitary pads

VMLY&R

Brand-led Education & Awareness

Industry Craft

Serial Number

Title

Brand

Product/Service

Entrant

Sub-category

1

The Missing Chapter

Whisper

Sanitary napkins

Leo Burnett

Outdoor

2

The Missing Chapter

Whisper

Sanitary napkins

Leo Burnett

Outdoor

3

A Silent Frown

Charlie Chaplin Museum Foundation

Charlie Chaplin Museum Foundation

DDB Mudra

Print & Publishing

 Innovation

Serial Number

Title

Brand

Product/Service

Entrant

Subcategory

1

The Responsible Manhole

TVS Motor Company

TVS Motor COmpany

Dentsu Creative

Applied Innovation

2

The Killer Pack

Maxx Flash

Maxx Flash Mosquito Repellent Coil

VMLY&R

Scalable Innovation

Media

Serial Number

Title

Brand

Product/Service

Entrant

Subcategory

1

News Beyond Views

The Indian Express

The Indian Express News Publication

Dentsu Creative

Media/Entertainment

2

Unbox Me

Unaids

Unaids

FCB

Not-for-profit/Charity/Government

3

The Missing Chapter

Whisper

Sanitary napkins

Leo Burnett

Use of Ambient Media: Large Scale

4

Chatpat

SOS Children's Villages India

SOS Children's Villages India

Kinnect

Use of Events/Stunts

5

Shah Rukh Khan-My-Ad

Mondelez

Cadbury Celebrations

Ogilvy

Use of Digital Platforms

6

Chatpat

SOS Children's Villages India

SOS Children's Villages India

Kinnect

Use of Social Platforms

7

Shah Rukh Khan-My-Ad

Mondelez

Cadbury Celebrations

Ogilvy

Data-Driven Targeting

8

Unbox Me

Unaids

Unaids

FCB

Cultural Insights

9

See Equal #ShareTheLoad

Ariel

Detergent

BBDO

Cultural Insights

10

Handwashing Kebabs

Unilever

Lifebuoy Soap

Lowe Lintas/Mullenlowe Singapore

Breakthrough on a Budget

108 Jurors from locations across the Asia Pacific and from a wide range of creative industry disciplines and backgrounds have convened in person, for the first time since 2019, to judge the work.

Jenny Lau, Events Director, Spikes Asia, said, “We are thrilled to announce the shortlists for Spikes Asia this year and to see a return to in-person judging. Many interesting trends have arisen from this year’s entries and we’re excited to see the work that the Juries will go on to award. I’d like to thank our Jurors for all their hard work and dedication to the Spikes Asia Awards, which will set the benchmark for creative excellence across APAC.”

Info@BestMediaInfo.com

Lowe Lintas Spikes Asia Ogilvy McCann India BBDO MullenLintas Spikes Asia 2023 Shortlists The Womb Mondelez Maxx Flash DDB Mudra Unilever FCB India Kinnect Leo Burnett
Advertisment