Sony YAY! adds Naruto to its licensing and merchandising portfolio in India

Sony Yay!, the kids entertainment brand, has bagged the title of being the Master Licensee for the anime – Naruto - in India.

The channel’s toonverse comprises of a mix of homegrown and acquired toons, such as - kid’s favourite Cat Duo Honey Bunny, the toon Oggy, from Oggy and the cockroaches, the super boy Kicko with his super car from Kicko Superspeedo, and more.

2022 also saw Sony YAY! introduce Naruto on television.

Now in a direct-to-e-tailor partnership with The Souled Store, the Naruto product line has seen bumper sale on the first day. As a part of this partnership, The Souled Store offers a wide range of categories of official Naruto merchandise, spanning across apparels, accessories, footwear, and personal care. Very soon Naruto fans will also be able to avail the merchandise across many more categories which include – home furnishings, consumer electronics, toys, crockery and much more.

Leena Lele Dutta, Business Head, Sony YAY!, said, "At Sony YAY!, we believe in creating an ecosystem of characters that will lend themselves to not just engaging with kids, but also help in expanding the width of the business. While we already have the licensing rights for our homegrown IP’s, we have also obtained the licensing rights for our acquired content which will help us to stay committed to our promise of always bringing fans closer to the characters that they love.” 

Harsh La, Co-Founder and Director - The Souled Store, said, “This was an opportunity we simply couldn’t miss and we jumped at the chance to partner with Sony YAY!, the leading kids' entertainment brand. We were thrilled to offer anime enthusiasts the official Naruto merchandise that they had been yearning for. Our collaboration has proved to be a resounding success, with sales skyrocketing from day one. We look forward to uncovering many more opportunities for collaboration with Sony YAY! in the future.”

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