Shemaroo appoints Arpit Mankar as Head – Non-Bollywood Category

Shemaroo has announced the appointment of Arpit Mankar as Head - Non-Bollywood Category.

As Head of Non-Bollywood Category, Mankar will be responsible for developing an overarching content strategy for various regions in India and abroad. He comes with over 20 years of experience in the media and entertainment industry, having worked in leadership roles at Star India, Sony - AXN Networks and Reliance group.

In his last stint at Disney-Star, he served in key positions including Head of Programming Strategy for Star Plus and General Manager - Star Bharat, responsible for delivering viewership and profitability targets for the Hindi GEC.

In this new role, he will be reporting to Arghya Chakravarty, COO – Shemaroo and will be a part of the executive committee.

This comes alongside the announcement of Abhishek Joshi becoming Head of ShemarooMe - the OTT platform of Shemaroo.

Chakravarty said, "We are excited to onboard Abhishek and Arpit in our leadership team at Shemaroo. Their proven track record and diverse skill sets will be invaluable assets as we continue to drive growth and innovation across various B2C businesses. I extend my heartiest congratulations and wish them great success in their new roles."

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