ShareChat, Mohalla Tech, the multilingual social media platform, has announced the elevation of Mousumi Mishra, she will now be leading Consumer Marketing for ShareChat and Moj.
With over nine years of experience in the media industry, Mishra was previously leading the content strategy and music partnerships for Moj, where she launched and scaled Moj Live and worked on building the creator ecosystem.
Before joining ShareChat, she worked in various marketing roles at media conglomerates, including Disney-Star and Zee Entertainment, where she played a key role in launching brands like Star Bharat, Zee Picchar and Hotstar and re-branding of Star Plus.
Mishra would lead brand strategy and management, social media management, and consumer research for both brands.
Manohar Singh Charan, CFO, ShareChat and Moj, said, “Mousumi’s outstanding previous stints in various roles within the company and playing active part in scaling of Moj platform gives her a granular understanding of our brands and makes her an incredible fit to steer our consumer marketing efforts. I am confident that with her extensive knowledge and experience she will take both brands to the next level. I am excited to see her take on a larger role at the company, and believe she will produce exceptional results, as she continues to grow with the company.”
Mishra said, “After having contributed to the development of multiple business units at Moj, including Moj Live, I am thrilled to embark on this new role within the company. I am looking forward to this opportunity of playing a significant part in the growth of our brands, as we build India's leading social media and short video platforms.”