Scaler's new brand campaign reaches out to the hungry techies

Scaler, the tech upskilling start-up, has announced the launch of a brand campaign that emphasises the importance of working professionals pursuing their hunger for learning and continuing their upskilling journeys to maintain their edge in the competitive tech industry.

The new campaign from Scaler comes when the tech and start-up sector faces challenges around profitability and productivity. With several organisations cutting off non-essential staff, it is an opportune time for working professionals to focus on building their skill sets to continue their career growth.

The first film in the series highlights how everyone has dreams and aspirations, and fantasies about success and growth, but only those with a real hunger to achieve their dreams and goals succeed. As the film progresses to portraying the boy shattering a wall, Scaler paints a notion of a harsh environment teaching the professionals to push their limits.

The second and third films will be released over the next few days. They will continue this conversation and focus more on the solution that Scaler provides tech professionals in their upskilling journey, including industry mentorship and access to the latest technology.

Through this campaign, Scaler wants to engage with techies who have a fire in their belly, are hungry to learn and are not just daydreamers. This is not just an ad campaign but a hunger test for 5 million techies out there.

Rahul Karthikeyan, Chief Marketing Officer, Scaler and Interviewbit, stated, "Technology is advancing much faster than ever before. Tech professionals are often overwhelmed by the obligations and demands of the industry. With our new brand campaign, we want our professionals to continue the learning journey of acquiring new skill sets and adapting themselves to cater to the industry's changing dynamics. With this campaign, we want to empower professionals to take control and steer their careers to success on their terms by grabbing the right kind of support and guidance available to them at the right time. Our creative team has managed to break away from conventional clutter by delivering a compelling message that will effectively reach the tech professional grappling with similar issues in any part of the country."

“Haven't we all seen people daydreaming in the office? And there are those who want to break the inertia and do something. They are the hungry ones. They don't live in a dream bubble. They are go-getters. And that's the kind of people Scaler wants to teach. This was the insight that helped us crack the creative idea. And rather than just a TVC, we planned an integrated approach starting with the Masterclass where techies will have to take a Hunger Test to gauge their temperament. Also, while working on the execution, we wanted to move away from the 4 walls of an office set-up. So we propped a barren desert like an office...very metaphoric! We're confident that this campaign will inspire the hungry ones to come and learn. As for the dreamers, they can continue to dream. Because, sapne dekhne ke liye paise nahi lagte,” said Suyash Khabya, Creative Head, The Womb.

This brand campaign will be predominantly digital-led, following the digital-first approach by the company. The film will be released across social media platforms, including YouTube, Facebook, Instagram, Twitter and LinkedIn.

https://www.youtube.com/watch?v=Mo_9Bmp5yAM

Credits:

Scaler-
Rahul Karthikeyan
Ranjeet Kumar
Harshal Ghatole
Ankita Sharma

The Womb -
Founders - Kawal Shoor and Navin Talreja
Account Management - Heval Patel, Megha Jaiswal
Creative - Suyash Khabya, Gunjan Gaba, Rohit Sharma, Paritosh Lonkar, Ankita Sawant
Strategy - Manisha Sain, Sneha Raina, Ipshita Khan
Production House - KITCHEN.VIDEO
Director - Koushik Sarkar
Producer - Avishek Ghosh

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