Reliance Consumer Products relaunches Campa

Reliance Consumer Products has announced the relaunch of Campa in India.

The brand which has a heritage of over 50 years in the Indian market was acquired by the company's parent entity Reliance Retail Ventures in August last year for Rs 22 crore from Pure Drinks Ltd.

In a press statement, RCPL said, “The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage category.”

The launch has come at a time when the sale of beverages escalates and the completion among the Cola brands shoots through the roof.

The product will be available in five packs: 200ml, 500ml, 600ml, 1,000ml and 2,000ml home packs.

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