QMS MAS launches new ad featuring Kapil Dev for its medical diagnostic offerings

QMS MAS (medical allied services) had recently onboarded veteran cricketer Kapil Dev as its brand ambassador and has now rolled out a new campaign featuring him.

Continuing their association further, the platform has rolled out the advertisement for their new medical diagnostic offering: Q Devices.

The ad deploys a humorous narrative showing Dev in a cheerful mood, celebrating the convenience and wide array of Q-Devices making healthcare easily accessible to general public, providing quality healthcare equipment like nebulizers, blood pressure monitors, and oximeters at affordable prices.

Uproarious laughter is the highlight of this advertisement, symbolic of a stress-free life that Q-Devices promise to bring on the table and help take control of one’s health. The ad is being promoted on various platforms such as digital media, OTT, and social media.

Dr Guddi Makhija, the co-founder of QMS MAS, said, “As a company, we place the welfare of the customer above everything. Reliability, servicing, quality assurance and innovation are some of the core values of QMS MAS, and Kapil Dev is the true embodiment of these virtues. He was thus our first choice. We feel a strong sense of responsibility towards our customers and care deeply about their health and well-being, so we needed an icon with whom everyone could relate. We think the audience can connect with Kapil because of his warmth and confidence; this is very important for us as a brand. He will help us realise our aim of bringing smiles to each and every life.”

Dev said, “The current scenario in the country has put the focus back on the healthcare sector- lifestyle diseases are on the rise, and India is on its way to becoming the diabetes capital of the world. We need to monitor our health closely, and QMS MAS makes easily available the most advanced healthcare equipment and services to enable this. The company puts its heart and soul into ensuring customer welfare, and being its brand ambassador is an honour. I look forward to a long and fruitful collaboration.”

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