Planetcast invests in Desynova to extend its cloud media services and technology offering

Planetcast Media Services, the broadcast technology and media services provider in India and Southeast Asia, announced that it has strategically invested in Desynova, the cloud-native content life cycle Platform. 

Desynova’s solutions and services enable Planetcast to strengthen and expand its cloud-based content management capabilities for the global marketplace.

Planetcast International will showcase Desynova’s Contido Platform as part of its portfolio of solutions and services on its 2023 NAB Show booth (W1467- West Hall) in Las Vegas, April 15-19. 

“Desynova is a perfect addition for Planetcast through providing us with an agile, collaborative, cloud-native technology married to an intuitive UI that makes managing post-production and playout workflows smooth and seamless. While the Contido platform from Desynova broadens our solutions and services portfolio, it also brings marquee new customers and adds a significant boost to our global expansion plans,” said Sanjay Duda, CEO of Planetcast Media Services. “We welcome all of Desynova’s 120 employees to the Planetcast family and look forward to collaborating with them to provide the most powerful and flexible portfolio of Content Management solutions on the global market today.” 

“The Desynova addition enables us to provide solutions and services that perfectly meet customer needs, both now and moving forward,” said Sanjay Duda. “Clearly, almost every media and entertainment company on the planet is moving to a cloud or hybrid-cloud architecture for their media distribution and management infrastructure. Media Asset Management is the pumping heart of media infrastructure; Desynova enables us to meet this evolution by integrating the Contido cloud-based content life cycle platform with other Planetcast solutions, such as playout and OTT delivery, to provide the best ‘full-stack’ solution for all our customers – while also furthering the continued development of AI-driven post-production capabilities, such as AI-assisted editing.” 

Contido is a cloud-based content supply chain orchestration solution that simplifies and recalibrates the canvas of media production. It is a cloud-native Media Asset Management (MAM) system designed to handle video processing and publishing across multiple platforms seamlessly.

Contido provides the flexibility to manage content; right from creating, securely distributing, and managing content items. As a platform, Contido allows multiple handles to always communicate and collaborate on projects. 

“It’s been a fabulous journey from incorporation in the year 2017 to developing and providing a next-generation cloud content life cycle platform for customers, including Asia’s largest broadcast network and the world’s largest OTT platform,” said Balu Ramamurthy, CEO and Founder of Desynova. “Our ultimate goal has always been to see as many as possible of the world’s leading media and entertainment brands deploying our solutions and services. Desynova’s Contido enables its customers to reach any screen, at any time, with any content from any location in the world — and to maximise consumer value and return on their valuable video assets. Our new Planetcast relationship will help position Contido as a high-value addition to Planetcast’s existing suite of products and services, thus opening new markets and customers for us and helping accelerate our development roadmap. Through working with Planetcast on a joint customer, our Contido platform is already integrated with Planetcast’s broader solutions portfolio — and most importantly, this experience has convinced us that in Planetcast we have found the perfect partner.” 

Utsav Baijal, Partner and Head of India Private Equity at Planetcast Media Services’ owner Apollo Global Management, stated, “We support the exciting strategic investment in Desynova, which broadens Planetcast’s already extensive services and solutions portfolio to further accelerate the company’s global expansion plans.” 

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