Passpass Pulse – the candy from DS Group – complimented brands on the occasion of World Compliment Day as part of its latest campaign.
As part of this campaign, Passpass Pulse lauded brands that are the “pulse” of young India. They made gestures by complementing brands on billboards and also entered into a sweet Twitter exchange since modern brands today tend to engage in unconventional banter.
The campaign #PulseOfCompliments was created and conceptualised by FoxyMoron, a part of Zoo Media Network.
The campaign which complimented six brands namely - Dominos, Dunzo, Airtel, boAt, Zomato, and Radio Mirchi went live on February 28. These billboards not only kept up with their yearly Compliment Day tradition but also featured clever and good-natured thank-you messages.
In addition to this, Passpass Pulse amplified this over Twitter and spread positivity through engagement with brands such as PVR Cinemas, EaseMyTrip.com, SugarCosmetics, Licious, Hero MotoCorp, Orion India, Yatra, BookMyShow, Wow Momos, Zepto, Flipkart, Baskin Robbins, Tim Hortons, Truly Madly, etc by starting a chain of compliments amongst brands.
Arvind Kumar, General Manager Marketing, Dharampal Satyapal Foods, said, “World Compliment Day campaigns of Pass Pass Pulse have been immensely successful since 2020. While brand banters are pretty common in the social media space, Pulse has leveraged a unique approach to bring forth the ideology of spreading love and joy amongst all the brands out there. Through billboards, this time we decided to do something different to say thank you. We believe that compliments are a modest yet potent way to acknowledge the great work done by brands and we look forward to starting a chain reaction of magnanimity and gratitude in the digital space.”
Dhruv Warrior, National Creative Director, FoxyMoron, said, “This campaign is a true manifestation of what happens when clients and agencies work together to create a larger-than-life idea. This is what we strive to achieve at FoxyMoron, using the power of creativity and understanding the Pulse of Compliment Day by taking connecting experiences online-to-offline-to-online (O2O2O).”
Complimenting Radio Mirchi for being the Pulse of India’s Entertainment.
Location: Delhi Noida Direct Flyway
Complimenting Zomato for being the Pulse of India’s Food. Billboard.
Location: MG Road, Gurugram
Brands engage in a sweet Twitter exchange on #WorldComplimentsDay #PulseofCompliments
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