Despite the boycott calls made by the news television industry bodies – NBDA and NBF, some news channels have started bidding for the MPEG-2 slots of DD Freedish.
The bidding for Bucket C for Hindi news channels started a while ago and the first slot was picked for Rs 19.85 crore, highly placed sources informed BestMediaInfo.com.
Also Read: Round 1 sold out, will remaining news channels get cheaper DD Freedish slots?
The bidding appears to be fierce and competitive as the first slot was sold at a price which is thrice the base price of Rs 7 crore.
In a letter to the I&B Minister Anurag Thakur, NBDA and NBF Tuesday said that their members would stay away from the e-auction until the resolution of the concerns regarding the revised process/methodology.