Milestone Brandcom's Nabendu Bhattacharyya launches Ideacafe.Agency

Nabendu Bhattacharyya has announced the launch of his new company, Ideacafe.Agency.

Bhattacharyya was the founder of OOH agency Milestone Brandcom, which got acquired by Dentsu in 2014.

In a statement, the company said that it aims to revolutionise the future of brand communication with its idea-centric approach.

The statement read, “Ideacafe.Agency promises to be a new age independent company that redefines the "brewing" of ideas.”

The company will offer a range of services, including creative, data and technology-led media solutions, covering digital media, out-of-home, activation, rural, and a whole gamut of idea-centric solutions for brands across the spectrum.

Joining Bhattacharyya are two co-founders, Hanoz Patel and Abhishek Kabra, both specialists in the OOH space and were part of the Milestone Brandcom journey.

(Left) Hanoz Patel and Abhishek Kabra (Right)

Bhattacharyya said, "I am thrilled to announce the setting up of this new-age independent company. IDEACAFE.AGENCY will concentrate on building ideas and content across all spectrums of the brand communication space. I have always believed in creating disruptive, clutter-breaking ideas and bringing them alive to make a difference in a brand's growth trajectory and will continue spearheading the same ahead."

The agency has already set up offices in Mumbai, Delhi, Bangalore, Hyderabad, and Kolkata

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