Porter, the tech-based, on-demand logistics company, has launched its new social media brand campaign ‘House shifting hai? Ho Jayega’.
The campaign highlights its packers and movers service offerings. The campaign reiterates the brand’s commitment to going to the last mile to ensure affordable, timely, and seamless shifting with utmost safety and security.
The campaign conceptualised and created by 22Feet Tribal Worldwide and produced by Fat Monk Productions will be promoted across digital and social platforms and through OOH.
The campaign ‘House shifting hai? Ho Jayega’ has been launched in a series of three digital films, each of which depicts the everyday scenario of packing and moving procedures featuring quintessential consumer needs.
From damage-free shifting of heavy or fragile items whether single or multiple ones to hassle-free moving without burning a hole in consumers’ pockets – the campaign highlights the packing and moving services offered by Porter.
The campaign recapitulates the satisfaction and relief that the consumers experience using Porter’s service for the delivery of anything, anytime, and anywhere with the two words of assurance #HoJayega.
Mohit Rathi, AVP, Customer Growth and Engagement, Porter, said, “Currently in India, the packers and movers’ segment is fragmented and confounding for consumers. Even though there are some reliable and reputed players offering in this category, most of the time it becomes distressing for people due to the unreasonable cost and inconsistent quality of service. We, at Porter Packers & Movers, have always ensured the best service, without compromising on our core values of providing safety with damage-proof packaging, economical pricing and on-time reliable shifting experience. We are committed to delivering a consistent and the most comfortable experience in people’s journey of house shifting.”
Vishnu Srivatsav, National Creative Director, 22feet Tribal Worldwide, said, “Porter Packers and Movers is tangibly better than any other service out there and that’s what we wanted to communicate. We needed short, clear and simple but taking the grammar of Bollywood also gave us a different, interesting, cultural way to communicate these.”
Agency: 22feet Tribal Worldwide
Creative: Vishnu Srivatsav, Deepak Thammaiah, Nishad Joshi, Sneha Iyer, Rati Menon, Tanmay Kuwalekar, Priyakshi Saikia, Tanvi Uprit, Jyotsna Miskeen
Business: Ken Shekar, Jayson Cherian, Mary Isaac
Production House: Fat Monk Productions
Director: Venky Putran
Producer: Sandeep Menon and Parikhitr Bhuyan