L&K Saatchi & Saatchi onboards Pallavi Nayak as Executive VP of Strategy

L&K Saatchi & Saatchi has announced the appointment of Pallavi Nayak as Executive Vice-President – Strategy.

In her role at L&K Saatchi & Saatchi, Nayak will partner with clients to solve their business growth and marketing challenges, ground upwards.

Nayak joins the agency from DY Works where she was Senior Vice-President – Business Design. She brings with her over 20 years of experience in the advertising and marketing industry, having worked with some of the top agencies across India and South Asia including Happy Creative Services, DY Works, Ogilvy, Contract Advertising and Lowe Lintas.

With a strategic planning and brand management background, she has been instrumental in developing and executing successful campaigns for a diverse range of clients including HUL, Titan, Godrej, ITC, Tata Sky, Pidilite, Ola, Asian Paints, Mondelez, Vodafone, among others. 

Snehasis Bose, Chief Strategy Officer, L&K Saatchi & Saatchi, said, “Pallavi’s passion for going deeper into the consumer psyche, her understanding of why and what of culture and clarity of strategic thinking sets her apart as a professional. Her inherent collaborative spirit, infectious energy, and lightness of being set her apart as a person. With this fortuitous combination, we look forward to Pallavi helping us accelerate our journey to deliver amazing growth solutions for clients.”

Nayak said, "For a few years, I took a break from the advertising industry to pursue other passions. This gave me the time to observe and learn from various agencies from the outside. During this time, I was particularly impressed by L&K Saatchi & Saatchi and its consistent growth as well as its youthful and energetic approach. What stood out the most to me was the company's strong focus on its people. I was drawn to the idea of being a part of such a dynamic, innovative, and fast-paced organisation, and as I returned to the advertising industry, I knew that LKSS was the ideal company for me to join. As a result, LKSS was the only organisation I applied to.”

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