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Liqvd Asia announces key changes in leadership positions

The agency has appointed Saptarshi Banik as National Director - Business and Services, and it has also elevated Sunil Gangras to the role of Head of Creative Services

Saptarshi Banik (Left), Sunil Gangras (Right)

Liqvd Asia has announced the restructuring of its leadership team as a part of its ongoing efforts to enhance its services, achieve sustainable growth, and create vertical-specific SBUs.

The agency has appointed Saptarshi Banik as the new National Director - Business and Services, while Sunil Gangras has been promoted to a higher position from his previous role as Joint National Creative Director.

With over 15 years of experience, Banik has made contributions to companies like Leo Burnett, McCann, JWT, Ogilvy, and Publicis, and played a key role in launching brands such as Sony Sports, Sony YaY, Skoda 2.0 in India, and CEAT Specialty tires in the US and Europe.

In his new role as National Director - Business and Services, Banik will lead the charge in elevating Liqvd Asia's digital offerings across the country.

Banik said, "I am thrilled to join Liqvd Asia, a company that is synonymous with innovation and excellence in the digital marketing industry. I’m glad to be a part of a team that is constantly pushing the boundaries and revolutionising the way we approach digital marketing. With my experience in advertising and Liqvd Asia's cutting-edge strategies, I am confident that together we will deliver exceptional solutions that will make a significant impact.”

Gangras, who has been with Liqvd Asia for more than 4 years as Joint National Creative Director, has been promoted to the role of Head of Creative Services in recognition of his contribution to the company's creative services division. In his new role, he will be the head of the agency’s creative prowess across locations even beyond India.

Gangras said, "Joining Liqvd Asia was a turning point in my career. Creative strategy is key to achieving victory on the battlefield of communication. We constantly challenge the status quo and believe in disrupting categories to drive impact. I am humbled and grateful for the trust placed in me by Liqvd Asia with this new opportunity. Excited to continue working alongside the team to drive greater success and elevate our reputation as a leading digital marketing agency."

Arnab Mitra, Managing Director, Liqvd Asia, said, "We are thrilled to restructure our leadership team at Liqvd Asia, adding a new National Director for Business and Services and promoting Sunil Gangras to a higher position. These changes signify our dedication to delivering high-quality services to our clients and consolidating our position as a leading digital marketing agency of the future where we are not limited by archaic agency structures but by a forward-looking approach in creating service-specific cohorts that deliver results. We are confident that these structural changes will enable us to better serve our clients and achieve even greater success in the future."

Meanwhile, Anish Varghese will step down from his current position as CCO of the agency.

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