Kriti Sanon and Jr NTR present the new look of Parle Agro's Appy Fizz in its latest campaign

Parle Agro has unveiled a new look for its brand Appy Fizz, the fruit-flavoured drink.

With the new look, Appy Fizz enters a new era with a fresh, bolder avatar which aims to take its brand identity to newer heights. 

The red, white and black brand colours have been juxtaposed in clean, contemporary lettering for the brand’s logo.

Nadia Chauhan, the Joint Managing Director and CMO of Parle Agro, has emphasised the position of Appy Fizz as a statement-making beverage that has consistently maintained a distinct and outstanding identity. Despite inspiring numerous similar drinks in the market, Appy Fizz's innovation and quality have set it apart, as per Chauhan.

Through the brand redesign, Parle Agro aims to celebrate Appy Fizz's quality and bring a new look to the sparkling fruit-flavoured drink category.

The new packaging has been designed and conceptualized by Pentagram.

Harry Pearce, Partner, Pentagram Design, said, “The essential idea for the Appy Fizz design was to modernise and to create a more visually arresting identity and bottle shape moving the brand away from the huge number of copycats. We re-addressed the emphasis giving the word ‘Appy’ equal prominence to ‘Fizz’ and employed a distinctive font with custom elements. The design retains the brand equity invested in black, white and red with a nod to the apple in the red dot.” 

Actors Kriti Sanon and Jr NTR, Appy Fizz's brand ambassadors, are seen in the new campaigns with fresh packaging of the brand.

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